Phelo Silwanyana
Driving Growth, and ROI in Events | IT | AI Automation
8 yrs experience · Cape Town, South Africa · <10 hrs/week
About
With a solid foundation in marketing from the University of the Western Cape, I have built a dynamic career in sales and business development across various industries. My journey began as a Business Developer at Marcus Evans South Africa, where I honed my skills in organizing and selling conference seats. I then transitioned to Virgin Active SA as a Sales Consultant, driving membership growth through innovative sales strategies. At VUKA Group, I served as Head of Delegates, focusing on strategic planning and relationship building in the Power/Energy sector. As an International Account Executive at Energy Capital & Power, I leveraged my extensive network to connect clients with key decision-makers. Most recently, as a Sales Manager at Flock Eventing Platform, I drove engagement and growth in the events industry. My career is marked by a commitment to fostering meaningful connections and achieving business success.
Experience
- Sales Manager · Flock Eventing Platform02-01-2024 – 12-01-2024
As a Sales Manager at Flock Eventing Platform, I focused on driving engagement and growth in the events industry. I worked on creating meaningful connections and helped clients leverage innovative event technology to enhance attendee experiences and achieve their event goals.
- International Account Executive · Energy Capital & Power03-01-2023 – 12-01-2023
As an International Account Executive in the energy industry, I helped businesses achieve success by building strong business relationships, identifying new opportunities, and maximizing sales. I provided support and guidance to drive business growth and generate substantial returns on investment. Leveraging my extensive network and in-depth knowledge of the energy sector, I connected clients with key decision-makers, opening doors to lucrative opportunities.
- Head of Delegates · VUKA Group05-01-2021 – 02-01-2023
Focused on building business relationships in Power/Energy, Transport/Mobility, and the Green Economy. Developed and maintained relationships with key clients, identified new business opportunities, and grew sales revenue. Engaged in strategic planning, networking, sales and negotiation, marketing, event management, and problem-solving to ensure successful event execution.
- Sales Consultant · Virgin Active SA03-01-2019 – 03-01-2021
Executed dynamic sales strategies by setting up marketing stands, conducting flyer drops, and delivering presentations, resulting in increased gym membership sales and brand visibility. Conducted club tour presentations, fostering relationships with clientele and trainers. Utilized telephone outreach to generate new sales and secure referrals.
- Business Developer · Marcus Evans South Africa02-01-2016 – 12-01-2018
Organized and sold conference, training, and summit seats, identifying and targeting appropriate audiences. Conducted research to pinpoint prospects, engaged in outreach, and secured commitments from decision-makers. Facilitated presentations and excelled in data entry and reporting. Sold advertising space in exhibitions and magazines.
Education
- University of the Western CapeMarketing, Business, Management, Marketing, and Related Support Services
- Dr Nelson Mandela High SchoolBachelor's Matric Pass, Matriculant
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