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Phil Lieberman

CSO, Consultant, Advisor | 25 Years | Strategic, Adaptable, Collaborative | Build bottom-up, execute top-down.

25 yrs experience · <10 hrs/week

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About

A marketing executive with a composed, tenacious approach developed over 25 years. By prioritizing solid technology foundations, I have marshaled organizations large & small to their business goals through strategic planning, empathy and disciplined execution of big ideas across product, creative, media and technology disciplines. Experience in marketing, automotive, and technology industries.

Experience

  • Chief Strategy Officer · +Merge Creative Media2020-10-01 –

    In partnership with Suede Collective

  • Industry Adviser - Marketing & Automotive · BluWave, LP2019-06-01 –
  • Founder | Principal · SUEDE Collective2017-05-01 –

    A strategic marketing consultancy with custom teams of makers.

  • Group Account Director · R/GA2016-01-01 – 2017-01-01

    Client: Mercedes-Benz USA. Assembled social media strategy, oversaw vehicle launch work and disseminated automotive subject-matter expertise to initiate R/GA's new social media AOR assignment with Mercedes-Benz.

  • Senior Account Director · Y&R Group + Spark442015-01-01 – 2016-01-01

    Transitioned Land Rover digital and social business to new global agency model and expanded oversight to the Jaguar brand. Developed digital content strategy for both brands, new digital product infrastructure and integrated campaigns.

  • Account Director · Y&R Group + Spark442012-01-01 – 2015-01-01

    Led "Team Land Rover"digital discipline made up of Y&R, Wunderman and Blast Radius (a precursor to VMLY&R) consisting of digital product management of sites and apps as well as brand campaign creation, and sophisticated demand-generation programs.

  • Account Management / Media / Strategy · Ad Agency and Tech Start-Up Roles1999-01-01 – 2012-01-01

    Clients: Volvo, GM, Volkswagen, Shell Fuel/Oil, Universal Music Group, EMI, Stella Artois, Bacardi, Martini-Rossi, Dewars, Polaris, Victory Motorcycles

Education

  • Isenberg School of Management, UMass AmherstBachelor of Business Administration - BBA, Marketing

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