Chris Blum

About

I thrive in a fast-paced environment where we put the customer first and have some fun along the way. As a Marketing Executive, I specialize in Lead Generation with extensive experience in Start-Ups and as a Consultant. I have over 20 years of experience in marketing disruptive SaaS/Cloud B2B technologies, 12+ years in cybersecurity, and over a decade running field marketing and channel programs. I excel in creating marketing strategies and solutions that drive revenue, generate high-quality sales leads, and build awareness, while establishing strong relationships with customers, analysts, channel partners, executives, internal teams, and sales. I am skilled at managing multiple projects, meeting aggressive timelines, and adhering to tight budgets. My strong communication abilities include public speaking, presentations, and written communication, and I am comfortable interacting with large groups, analysts, technical audiences, and executives. I have proven success in strategy, execution, and analysis of marketing programs, including Demand Generation, Channel Marketing, Product Marketing, Digital Marketing, Events, Social Media campaigns, Email campaigns and nurture programs, Webinars, and Online marketing. I am proficient with marketing tools such as Salesforce, Google Analytics, and marketing automation platforms like HubSpot, Marketo, and Pardot.

Experience

• Founder & Executive Consultant · CBC LLC05-01-2013

  Interim CMO & VP of Marketing, specializing in growth acceleration for venture-backed startups and high-growth tech companies. Scaled sales pipelines by 30%+ on average through integrated GTM strategies. Drove a 525% increase in inbound lead flow with no additional budget by optimizing SEO, conversion funnels, and digital strategy. Achieved 3X ROAS by refining ad strategy and lead scoring. Launched and optimized multi-channel demand generation campaigns (including digital advertising, webinars, and email marketing) resulting in a 40% increase in qualified leads and a 20% reduction in cost-per-lead. Led PR, social media, and thought leadership initiatives, increasing online engagement by 25% YoY. Developed and executed joint demand generation campaigns with key partners, leveraging co-branded content, webinars, and targeted events to drive a 25% increase in partner-sourced pipeline. Built and nurtured strong relationships with key partners, resulting in increased channel engagement and revenue. Versatile Industry Expertise & Adaptability: Led marketing strategies for over 25+ B2B SaaS, cybersecurity, AI, and enterprise tech companies, rapidly adapting to unique market dynamics, sales cycles, and buyer personas. This breadth of experience enables data-driven decision-making, faster go-to-market execution, and cross-industry best practices that drive measurable results. Proven Playbook for Scaling Startups & Driving Market Leadership: Successfully guided multiple early-stage startups to market dominance and acquisition, leveraging repeatable demand generation frameworks, high-ROI digital strategies, and strategic partnerships. My ability to translate complex technology into compelling go-to-market messaging has positioned brands as category leaders while significantly increasing pipeline velocity and revenue growth.

Education

• University of PhoenixBS, Marketing
• San Jose State University

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