Nicola DiFusco

About

With a unique interdisciplinary background, I bring together the best of education, user-centric design, and digital marketing strategy to create impactful experiences. My work as a product and UX designer combines artistry and functionality, emphasizing intuitive and meaningful interactions that drive value. In consulting, I partner with clients to build memorable brand strategies, using a data-driven yet creative approach to meet the demands of a fast-paced market. As a marketing professor, I craft engaging and practical courses that go beyond theory, inspiring students to think critically and apply real-world skills.

Experience

• Executive Educator - Marketing · Kjaer Weis06-01-2024

  • Reported directly to the Founder & CVO, developed and executed tailored digital marketing strategies to increase brand visibility and drive customer engagement, leveraging platforms such as Google Ads and Meta Ads. • Designed comprehensive segmentation charts to align target markets with product portfolios, enhancing customer targeting and personalization. • Led affiliate marketing and programmatic ad-buying campaigns, improving ROI through data-driven decision-making and precise audience targeting. • Conducted in-depth training sessions for executive leadership on marketing principles, digital advertising, and campaign management tools. • Optimized e-commerce user experience by analyzing customer behavior and implementing A/B testing to improve website conversions.

• Adjunct Faculty - Marketing, International Business, Design Thinking & Innovation · Bryant University

  • Developed, implemented, and evaluated “Foundations of Marketing Management”, a mandatory 3-credit course for all undergrad Marketing majors and minors consisting of over 30 hours of collaborative classroom engagement. • Strengthened students applied learning through utilizing my extensive network in programming guest speakers and project feedback workshops, resulting in over 6 hours of critical discussion rooted in current events. • Collaborated with the Center for Teaching Excellence to evaluate course design and outcomes, in order to implement course improvements, informed by student feedback. Skills: B2B Marketing Strategy · Higher Education Teaching · Digital Marketing · Artificial Intelligence (AI) · Presentation Design · Marketing Management · Client Relations · Presentation Skills · Creative Problem Solving · Quantitative Analytics · Course Development · Relationship Development

• Marketing Design Consultant · Alphasource01-01-2023 – 01-01-2024

  • Designed and maintained over 600 pages of digital and print B2B marketing materials that are utilized in product sales with international business partners, through competitive research and strategic coordination between the corporation's President, executive management, and sales specialists. Skills: Account Management · B2B Marketing Strategy · Client Services · Design Systems · Presentation Design · Marketing Management · Adobe Illustrator · Presentation Skills · Relationship Development · Product Design · Adobe Creative Suite

• Product Designer · GAS Group - Third Act Digital

  • Spearheaded a system-wide redesign of the Third Act Digital performing arts audience-engagement platform, resulting in an over 70% user base growth and the development of creative initiatives with Broadway theatre and major entertainment clients. • Managed the end-to-end design process of new features and products, through organized collaboration between product managers, engineers, content strategists, and stakeholders at the Hedera Foundation. • Supported developers, participating in Scrum sprints and managing Jira backlogs. Relied on cross-cultural communication to ensure effective partnership with an international engineering lab. • Articulated user needs and product goals to advance visual aesthetic and distill complex problems into intuitive flows, while incorporating feedback and engaging in professional development in an emerging space. Skills: Account Management · Jira · Adobe XD · Figma (Software) · Client Services · Design Systems · User Experience (UX) · Responsive Web Design · Agile Methodologies · User Interface Design · Presentation Design · Scrum Agile · Client Relations

• Brand Strategist · Luminary Creative Agency

  • Engaged clients to understand their business objectives, driving solutions through collaboration with creative and digital teams to develop and execute integrated marketing campaigns, brand identity and strategy, and multimedia public relation campaigns. • Managed project timelines and budgets, ensuring deliverables were met on time and within scope. • Created presentations and proposals for client meetings, monitored campaign performance, and reported key metrics to clients, across luxury goods, the spirits sector, and entertainment.

• User Experience Designer (UX/UI) · Artistprof03-01-2020 – 05-01-2021

  • Led product conception through the design of survey experiments that defined user needs and problem statements, conducted user interviews, and managed data sets that informed key features. • Upheld philosophy of user-centered design, leading to over 1,000 users at launch. • Communicated research insights to leadership team; analyzed and synthesized research results into reports to ensure horizontal alignment. • Defined key assumptions with engineers and designers, advocated for equity- focused design and influenced prototyping stages. Skills: A/B Testing · Adobe XD · Design Systems · User Experience (UX) · Survey Research · HTML · Search Engine Optimization (SEO) · Client Relations · Qualtrics · UX Research · Qualitative Research · Product Design · Front-End Development

Education

• Rhode Island School of DesignMaster’s Degree, Digital + Media: Arts, Technology, Emerging Practices
• Bryant UniversityBachelor of Arts, Communication, English & Cultural Studies, Marketing

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