Piyush Prajapati

About

As a Senior UI/UX & Product Designer with over 6 years of experience, I craft intuitive, conversion-focused digital experiences that bridge business goals with user needs. I’ve led end-to-end design for platforms across fintech, e-commerce, healthtech, education, and lifestyle—shaping products that have driven real business impact. At Live101, I redesigned the booking experience for live entertainers, contributing to a platform that generated ₹95 Cr ($11M+) in annual revenue. My work on Snackible’s e-commerce site helped the brand secure Series A funding of ₹11 Cr, while TractorGuru, a platform I led design for, was acquired by Tractor Junction, validating its market success. I specialize in building scalable design systems, simplifying complex user flows, and aligning product strategy through close collaboration with cross-functional teams. From B2B apps for Mahindra Truck & Bus to meal subscription platforms like Meals On Me (with 200,000+ meals delivered), my focus is always on creating usable, accessible, and scalable solutions. Beyond projects, I bring a creative foundation from my graphic design roots—having worked with institutions like MIT, Harvard, IIMs, and IITs on high-conversion campaigns for global learners. I'm passionate about design systems, UX research, and helping businesses grow through thoughtful, user-centered design. Core Strengths: UX & UI Design · Design Systems · Conversion Optimization · Design Thinking · Accessibility (WCAG) · Cross-functional Collaboration · Prototyping & User Flows · UX Research & Usability Testing Tools: Figma · Adobe Creative Suite · Framer · Webflow · Zeplin · No-Code Platforms

Experience

• UI/UX Designer · Crayon Infotech Pvt. Ltd.08-01-2018 –

Education

• Indira Gandhi National Open UniversityBachelor of Commerce - BCom
• S.U.N. Mehta High Schooldiploma in graphics and web design, commerce
• IxDF - The Interaction Design FoundationHuman Computer Interaction
• IxDF - The Interaction Design FoundationMobile UI Design
• IxDF - The Interaction Design FoundationDesign Thinking

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