Polo Aristoy

Polo Aristoy

Strategic Marketing Leader | Revenue Growth Expert

7 yrs experience · Austin, TX · <10 hrs/week

About

With a robust educational background, including an MBA from Boston College Carroll School of Management and a Postgraduate Degree in International Business from Instituto Tecnológico Autónomo de México, this accomplished professional has excelled in various high-impact roles. As Chief Marketing Officer at The Interim Expert Team since December 2020, they have significantly boosted early-stage startup revenues, achieving a 4X increase in 12 months for a fintech company. Their strategic acumen extends to their role on the Advisory Council for the U.S. Soccer Federation, where they contribute to the sport's growth. Previously, they launched Austin FC to record numbers and integrated commercial strategies at Ottobock HealthCare. As Vice President of Global Marketing at NetJets, they led brand reformulation and launched a successful mobile app. Their career reflects a blend of strategic insight and operational excellence across diverse industries.

Skills

AdvertisingB2B MarketingBrand DevelopmentBrand IdentityBrand ManagementBrand StrategyBrandingBusiness StrategyClient ManagementConsumer BehaviorDigital MarketingDigital StrategyManagementMarketingMessaging StrategySales ManagementSlogansStrategic PartnershipsStrategy & Business Development

Experience

  • Chief Marketing Officer · The Interim Expert Team12-01-2020

    Executive advisor to early-stage startups on their GTM strategy. Took early stage revenue 4X in 12 months for a Fintech Early Stage company with 150 FTE and Series A $150M.

  • Member of Advisory Council · U.S. Soccer Federation06-01-2022

    As a member of the advisory council, contributed to strategic decisions and provided insights to support the growth and development of U.S. Soccer.

  • Chief Marketing Officer · Austin FC07-01-2019 – 10-01-2020

    Built out the Marketing function and launched the Club to league record numbers.

  • Commercial Officer · Ottobock HealthCare12-01-2017 – 06-01-2019

    Integrated and drove commercial strategy, focusing on outbound sales, marketing, eCommerce, and marketing operations.

  • Vice President Global Marketing, NA, EMEA, APAC · NetJets08-01-2016 – 11-01-2017

    Led brand reformulation through audience segmentation work to deliver historic sales records. Successfully launched an owner mobile app.

Education

  • Boston College Carroll School of ManagementMaster of Business Administration (M.B.A.)
  • Instituto Tecnológico Autónomo de MéxicoPostgraduate Degree, International Business/Trade/Commerce
  • Instituto Tecnológico Autónomo de MéxicoBachelor's degree

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