Pooja Venugopal

About

With a Bachelor of Science in Psychology & Human Development and a minor in Media & Communications from the University of California, Davis, I have built a robust career in marketing and customer engagement. Currently, I lead growth marketing automation at Snap Inc., driving strategic initiatives to enhance customer engagement. Previously, I offered MarTech consulting services as an independent consultant and managed CRM programs at Google, focusing on improving customer satisfaction and retention. My experience includes leading customer strategy and marketing technology initiatives at Slalom, managing global customer advocacy programs at Hewlett Packard Enterprise, and overseeing customer success and renewals at Adobe Marketo. I began my career managing marketing operations at Equilar and client accounts at Wei Laboratories, Inc. My diverse experience across top tech companies has honed my skills in optimizing marketing strategies and enhancing customer relationships.

Experience

• Lead, GTM Automation, SMB @ SNAPCHAT · Snap Inc.March 2024 – Present

  Architected an omnichannel lifecycle marketing strategy (email, push, in-app messaging), significantly increasing user engagement, retention, and conversion rates for SMB advertisers.

• Technical Program Manager, CRM @ GOOGLE · GoogleApril 2022 – March 2023

  Led automation integration across 100+ Salesforce instances, improving cross-functional efficiencies and enabling personalized customer lifecycle engagement.

• Marketing Strategy Consultant, Freelancer · FreelanceMarch 2023 – February 2024

  Consulted B2B & B2C companies on marketing strategy & operations health, delivering actionable recommendations and conducting comprehensive MarTech & CRM assessments.

• Principal, Marketing Technology @ SLALOM CONSULTING · SlalomJanuary 2018 – April 2022

  Designed and executed complex CRM and marketing automation strategies for enterprise clients (Google, UCSF, Logitech). Developed Google Chrome Platform's marketing automation roadmap, resulting in a $36M revenue lift from a $2.8M investment. Led Google Cloud’s first Marketo migration, establishing a scalable playbook for future automation projects.

• Previous Work Experience · Hewlett Packard Enterprise, Adobe Marketo, Equilar, Wei Laboratories, Inc.–

  Managed global customer advocacy programs, customer success & renewals, marketing operations, and client accounts, focusing on customer engagement, retention, and operational efficiency.

Education

• University of California, DavisB.A.S- Bachelor of Arts & Science, Psychology & Human Development, Minor: Media & Communications
• Monta Vista High School
• UC Davis

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