Prachi Mishra

About

Hi, I'm Prachi! I spend my days turning complex tech talk into irresistible marketing magic. With over 8 years of experience in product marketing and awareness marketing, I’ve been on a quest to find the perfect blend of strategy, creativity, and caffeine. I love transforming Generative AI, ML, and IoT solutions into captivating stories that resonate with everyone—even non-techies. My efforts didn’t just sound good; they delivered, boosting conversion rates and increasing revenue. I’ve launched products, driven growth, crafted go-to-market strategies that didn’t just move the needle—they sent it spinning! My campaigns have fueled revenue growth, spiked product adoption, and sparked more engagement than a viral cat meme (seriously, ask me about that big campaign ). When I’m not busy building awareness or executing high-impact product marketing campaigns, you’ll find me collaborating with cross-functional teams, fine-tuning messaging, or tracking down the best chai in town. Let’s connect and chat about how I can help take your marketing to the next level—just don’t ask me to choose between marketing and chai. That’s an impossible decision! P.S. - I have a Substack newsletter to simplify AI. Follow along - theaipmm.substack.com

Experience

• Product Marketing Consultant · The AI PMM05-01-2024

  Enabling startups to effectively position and market their AI products for maximum impact and growth.

• Senior Product Marketing Manager / Product Marketing Manager · Onymos08-01-2022 – 05-01-2024

  As a Senior Product Marketing Manager and Product Marketing Manager, likely contributed to developing and executing marketing strategies, managing product launches, and enhancing product positioning.

• India Marketing Lead · Generation06-01-2019 – 01-01-2020

  First marketing hire in the India team. Owned messaging, positioning, and brand voice. Led sales enablement process and sales enablement content creation. Led marketing automation for B2B sales resulting in a 50% increase in inbound queries.

• Brand and Product Marketing Manager · Udacity05-01-2017 – 12-01-2018

  First marketing team hire. Planned and executed the first-ever radio and digital brand campaign based on marketing research leading to over a 30% increase in direct website traffic. Led multiple prints and OOH brand campaigns across TIER I cities, leading to over 56% increase in direct traffic. Converting website visits from organic search to ~ 400% by owning messaging and positioning and Go-to-Market strategies across channels including social media, emails, and paid media. Owned sales enablement content creation - datasheets, infographics, and battlecards. Spearheaded strategic PR efforts for Udacity India leading to a 300% increase in media mentions per year and generating over ~$700K PR value.

Education

• University of California, Davis - Graduate School of ManagementMaster of Business Administration - MBA
• Babasaheb Bhimrao Ambedkar Bihar UniversityB.A.(hons.), Economics
• Product SchoolProduct Management Certificate, Product Management

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