Prateek Gupta

About

As a seasoned developer marketing leader and community builder with over a decade of experience in technology startups across Silicon Valley and London, I bring a deep belief in the transformative power of high-quality content, robust product-led marketing, and precise messaging. My journey has been shaped by a commitment to fostering connections and driving innovation within tech communities, leveraging strategic communication to propel products and brands to new heights. I'm passionate about creating impactful narratives and building ecosystems that thrive on collaboration and shared growth.

Experience

• Head of Developer Relations · Vaticle12-01-2022 – 04-01-2023

  By enhancing our content strategy, I managed to increase our blog post output from 2 per month to 10. Additionally, I played a crucial role in expanding our Slack community, growing its membership from 8,000 to 12,000. I also led the branding efforts and developed the go-to-market messaging and strategy for TypeDB.com, significantly strengthening its position in the market.

• Developer Content Lead · MinIO07-01-2022 – 12-01-2022

  Over a six-month span, I produced more than 40 videos for our YouTube channel @MinIO, increased blog post frequency from 4 to 18 per month, expanded our Slack community by 6,000 members, reaching 22k, and led partner marketing and PR efforts for our achievement of 1 billion Docker pulls.

• Head of Developer Content & Product Marketing · Consulting - QuestDB, Near.org & Ankr.com10-01-2019 – 05-01-2022

  I spearheaded marketing at Hack-VC.com's portfolio companies, establishing a content strategy, revamping websites for enterprise clients, and enhancing product marketing. I created over 100 tutorials, initiated a community newsletter and webinar series, and applied SEO best practices to increase organic traffic. Additionally, I crafted branding and messaging for product pages and focused on developer marketing campaigns to strengthen our market position.

• Director of Developer Content & Marketing · Pusher.com06-01-2018 – 10-01-2019

  I boosted our organic views from 72k to 500k per month, collaborated with community authors to produce over 200 technical tutorials, and achieved 6k organic signups monthly through this content. Our organic content contributed to 40% of customer acquisitions. Additionally, I led the launch of 2 products, including their go-to-market strategies, demos, and sales documentation, further establishing our brand's market presence.

• Director of Developer Content · Pluralsight.com06-01-2015 – 05-01-2018

  I spearheaded the development of Pluralsight.com/guides, driving it from its inception through to launch and scaling it to 1 million page views, with 80% of traffic coming organically. I led a global team of technical authors to produce over 200 high-quality tutorials for developers. Additionally, I crafted boardroom presentations and sales documentation to support our growth and outreach efforts.

• Member Board Of Directors · StartupBus01-01-2017

  As a member of the Board of Directors at StartupBus, contributed to strategic decision-making and provided guidance for the company's growth and development.

• Commissioner · Norman Y. Mineta San Jose Int'l Airport - SJC04-01-2021 – 08-01-2023

  Responsible for overseeing and regulating operations at Norman Y. Mineta San Jose International Airport (SJC).

Education

• Massachusetts Institute of TechnologyGlobal Entrepreneurship Bootcamp, Entrepreneurship/Entrepreneurial Studies
• San Jose State UniversityBachelor of Science, Engineering, Business Management
• Aligarh Muslim UniversityHigh School/Secondary Diplomas and Certificates

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