Makenzie Cann

About

Former basketball player for the University of Kentucky turned marketing professional. With 7 years of marketing experience, I specialize in helping brands uncover their identity, build strategic social plans, and execute impactful marketing strategies. I've consulted over 200 franchise partners on brand growth and digital presence, and currently manage my own personal brand and social platforms — blending hands-on creativity with data-driven insights. When I am not helping you grow your brand, I am probably with my dogs or at a sporting event!

Experience

• Brand Director · Just Crossed08-01-2024

  Led brand and launched the brand identity for a start-up, including visual assets, content strategy, and social media presence. Developed and executed multi-platform content strategies across 7+ social media channels. Optimized SEO, website functionality, and increased brand visibility. Launched and managed email campaigns, enhancing brand recognition and audience engagement. Designed and ran Facebook ad campaigns to drive lead generation and brand awareness.

• Marketing Manager (Part-Time, Contractor) · Affluent Exteriors04-01-2021 – 06-01-2022

  Developed and executed SEO-focused blog content and social media campaigns across multiple platforms. Managed targeted email marketing campaigns to attract new customers. Created and optimized Facebook ad campaigns to increase brand visibility and lead generation.

• Marketing Manager · College HUNKS Hauling Junk and Moving04-01-2024 – 08-01-2024

  Led marketing strategies for loan solutions, social media, and other campaigns. Increased online engagement by 20% through targeted social media growth strategies. Managed press releases, influencer partnerships, and NIL marketing collaborations.

• Marketing Coordinator · College HUNKS Hauling Junk and Moving05-01-2021 – 04-01-2024

  Developed and executed multi-platform marketing campaigns, increasing engagement. Coordinated NIL partnerships and influencer collaborations to expand brand reach. Produced video content and managed social media to enhance brand visibility.

• Fitness Firm Manager2018-05 – 2021-05

  Increased membership by 15% through strategic marketing initiatives and community engagement. Developed and managed social media campaigns to enhance brand presence. Ensured compliance with health and safety regulations.

Education

• Southwestern UniversityMaster of Business Administration (MBA), Not specified
• University of KentuckyBachelor of Science, Public Relations & Psychology

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