Priya Chandra

About

Senior Product Designer with 5+ years designing AI-powered B2B and B2C products at scale across marketing, advertising, travel, and telecom. Owns outcomes and thrives in ambiguous, fast-moving environments—partnering with PMs, engineers, and research to challenge assumptions, define the right problems, and deliver measurable business impact. Shipped experiences for teams serving 1B+ users and led design systems and growth initiatives, including AI interaction patterns, campaign platforms, funnels, and retention-focused UGC discovery experiences.

Experience

• Senior Product Designer, Growth Team · Post Carbon Institute01-01-2025

  • Led design for a resource library of 10,000+ member community, delivering 500+ downloads/month through tools and systems that enables operational excellence across the platform. • Designed consumer-facing experiences including landing pages and engagement flows through user interviews, data analysis, and product benchmarking, increasing engagement time by 30% and event sign-ups by 25%. • Established PCI’s first end-to-end design system using Claude Code with Figma MCP, streamlining engineering handoff and giving the team a shared foundation that reduced friction across design-to-development workflows. • Partnered directly with engineering, product, and research to move fluidly between rapid design explorations for early stakeholder alignment and deep end-to-end craft to ship improvements grounded in real user needs.

• Senior Product Designer, Growth Team · MakeMyTrip04-01-2022 – 08-31-2024

  • Designed conversation flows for Myra AI, a travel assistant serving 1B+ users across Southeast Asia, designing experiments and A/B tests to drive 40% higher feature adoption through intuitive, real-time AI interaction patterns. • Shipped a B2B ad campaign management platform for 300+ enterprise brands in under 2 months, generating $20M+ incremental monthly revenue by creating scalable experiences for both external customers and internal support teams. • Launched a B2B2C brand-discovery funnel featuring 20+ in-app brand stores, driving $12M/quarter in co-branded revenue through clear end-to-end user flows and data-informed design decisions. • Designed the Where2Go UGC discovery platform within a 30-member cross-functional team, building retention-focused experiences that increased destination clicks by 14% and story submissions by 51%. • Built new components into MakeMyTrip’s design system, implementing system components with engineers to ensure consistency, scalability, and accessibility across mobile and web platforms. • Mentored 2 designers and co-led the UXNow conference (800+ attendees, 20+ speakers), fostering a culture of design excellence and cross-industry collaboration.

• Product Designer · Emids Technologies08-01-2020 – 03-31-2022

  • Designed a B2B developer tool for Mobileum that reduced network testing time by 99% by enabling remote simulation of roaming conditions, translating deep telecom domain complexity into clear, intuitive engineer-friendly interaction patterns. • Created end-to-end user journeys for telecom plan purchase flows for T-Mobile and Verizon, improving conversion rates through data-informed design and seamless cross-platform experiences.

Education

• California College of the ArtsMaster in Human-Computer Interaction (Scholarship Award), Human-Computer Interaction
• National Institute of Fashion TechnologyBachelor in Product Design, Product Design

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