Rachael Gonzalez, M.Ed

About

I’m an editor and creative social storyteller with a background in marketing and education with more than eight years of editing and writing experience. During this time I have written long- and short-form content for published articles and scripted content for online publication. I work behind the scenes to write and transform copy into engaging, search optimized content that drives traffic.

Experience

• Senior Copywriter / Editor · Behind the Chair01-01-2024

  -Oversee multi-channel content strategy and SEO initiatives, driving a 370%+ increase in impressions and 500%+ lift in clicks on key articles. -Write and edit ad, social, and email campaign copy for luxury and lifestyle brands, boosting engagement and conversions across platforms. -Partner with PR, brand teams, and clients on event coverage, content creation, and community engagement to grow audience visibility.

Education

• West Texas A&M UniversityMaster of Education - MEd, Instructional Design and Technology
• State University of New York College at BuffaloBachelor of Science - BS, Education, English Minor

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