Rachel Bernstein

About

Hi, I’m Rachel, a visual designer with a passion for storytelling, thoughtful aesthetics, and bringing brands to life. I recently graduated from the University of Florida, where I earned a BFA in Graphic Design and a minor in Mass Communications. With a strong foundation in design and marketing, I’ve gained hands-on experience through roles such as Design Captain for UF Dance Marathon and Graphic Design Intern at Rebecca Minkoff, where I crafted engaging visuals, developed creative strategies, and collaborated across teams to bring ideas to life. My work encompasses brand identity, logo design, social media content, website design, and expressive typography, all driven by a clear narrative and meticulous attention to detail. I’m especially passionate about the fashion, beauty, lifestyle, and wellness industries, where design and storytelling go hand-in-hand. I’ve also had the opportunity to work with BE Tel Aviv and Mint Design Studio, where I leveraged pop culture trends and visual storytelling to create dynamic social media campaigns and packaging/branding work for a global audience. Outside of design, I find inspiration in photography, fashion, reading, and time by the beach. I’m also an avid coffee drinker and love long walks with my cavapoo puppy, Wesley. I bring creativity, collaboration, and communication to everything I do, and I’m excited to continue growing in the design world, especially in spaces where innovation, aesthetics, and purpose intersect.

Experience

• Junior Graphic Designer · o2kl08-01-2025 –

  Collaborate with clients and cross-functional teams to design print and digital collateral using predominantly InDesign, ensuring brand consistency and production-ready accuracy. Support multi-platform campaigns spanning interactive marketing, social media, and branding identity in a fast-paced, timeline-driven environment.

• Graphic Design Intern · Rebecca Minkoff07-01-2024 – 08-01-2024

  Collaborated with the marketing team on the creation of promotional and social media graphics. Contributed to a packaging redesign project in partnership with Rebecca Minkoff. Gained hands-on experience in merchandise photography and built a comprehensive understanding of brand strategy.

• Assistant Photo Editor · DONALISA PHOTOGRAPHY LLC01-01-2024 – 03-01-2025

  Select, edit and format images to prepare them for formal digital album. Work with professional photographer to ensure quality images and adhere to style guidelines.

• Mint Design Studio Graphic Design & Marketing Intern · Mint Design Studio01-01-2024 – 04-01-2024

  Collaborated with real clients, including socially-focused projects in Gainesville, non-profit organizations locally and internationally, and national corporations, to gain professional experience and apply program concepts to impactful design work.

• Graphic Designer · Dance Marathon at the University of Florida08-01-2023 – 05-01-2024

  Designed and produced a wide range of promotional graphics, signage, marketing materials, social media assets, and merchandise, ensuring alignment with brand style guidelines to drive fundraising.

• Freelance Graphic Designer · Independent / Freelance08-01-2023 –

  Create logos and designs for private parties that coordinated with a specific theme. Design graphics for merchandise: pillows, sweatshirts, t-shirts, flannel pants, the dance floor, a menu, printed posters, cups, DJ booth, etc.

• Graphic Design Intern · Be Tel Aviv Tours05-01-2023 – 07-01-2023

  Partnered with Design, Social Media, and Marketing teams to create visually engaging social media posts. Captured event photography and videography throughout Tel Aviv to generate dynamic marketing content and drive sales.

• Participant · Birthright Israel Onward05-01-2023 – 07-01-2023

  Participated in an eight-week immersive internship experience in Tel Aviv, giving Jewish Gators the chance to work, live and engage in local Israeli communities.

• Graphic Designer · University of Florida Ice Hockey Club2024-08-01 – 2025-03-01

  Develop and design dynamic marketing content to enhance the digital presence of UF Hockey Club across social media platforms, ensuring each image meets high standards.

Education

• University of FloridaBachelor of Fine Arts - BFA, Graphic Design

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