Rachel Del Toro

About

I am a performance marketing manager at FightCamp, a connected at-home fitness company that makes you mentally tougher and physically stronger. We aim to inspire the fighter within through engaging workouts that blur the line between gaming and fitness. I manage our paid search, display, shopping, and video advertisements across Google, YouTube, and Bing. I also manage all pre-purchase email marketing design and strategy as well as TV and podcast advertising. Additionally, as a freelance digital marketing consultant, I specialize in SEO, SEM, Social Media, and Email marketing. I have a passion for working with small businesses and mission-driven companies.

Experience

• Performance Marketing Manager · FightCamp2022-01-01 –

  Manage paid search, display, shopping, and video advertisements across Google, YouTube, and Bing. Oversee pre-purchase email marketing design and strategy, as well as TV and podcast advertising.

• Search Engine Marketing Specialist · FightCamp2020-09-01 – 2022-01-01

  Specialized in search engine marketing strategies to enhance brand visibility and engagement.

• Manager of Omni-Channel Accounts · SocialSEO Inc2020-01-01 – 2020-09-01

  Managed omni-channel marketing accounts focusing on integrated digital strategies.

• Digital Marketing Specialist · SocialSEO Inc2018-06-01 – 2020-01-01

  Focused on digital marketing initiatives to drive online engagement and conversion.

• SEO/PPC Analyst · SocialSEO Inc2017-12-01 – 2018-06-01

  Conducted search engine optimization and pay-per-click marketing strategies.

• SEO Analyst · SocialSEO Inc2017-06-01 – 2017-12-01

  Analyzed and implemented SEO strategies to improve website traffic and search rankings.

• Digital Marketing Intern · SocialSEO Inc2017-01-01 – 2017-06-01

  Supported digital marketing efforts through research and implementation of digital campaigns.

• Business Intern · Get Fresh Companies2016-05-01 – 2016-08-01

  Assisted in marketing and digital marketing initiatives including campaign planning and execution.

• Marketing Intern · Janska Clothing that Comforts2014-11-01 – 2015-11-01

  Coordinated social media activities, tracked analytics, designed graphics, and conducted market research.

Education

• University of Colorado Colorado SpringsBachelor of Business Administration (B.B.A.), Marketing/ International Business
• CBS International Business SchoolBachelor’s Degree, International Business

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