Dante Kichi

About

Revenue-driven B2B marketing leader with over 8 years of success in driving measurable improvements to demand generation and revenue operations in the software industry. My core focus is on using a combination of creative marketing strategies and analytics to drive growth for organizations. Relevant Skills: - Demand generation strategy and execution - Sales enablement partnerships and processes - Paid advertising (Google Ads, LinkedIn Ads, Facebook Ads & Microsoft Ads) - Marketing automation, CRM management and optimization - Marketing attribution and forecasting - Platforms: Hubspot, Marketo, Salesforce, Salesloft, Gong, Zoominfo, Wordpress, Webflow, Drift, Google Analytics, Unbounce, Elementor, Hotjar, Google Tag Manager, Ahref

Experience

• Owner · Dante Kichi Growth Consulting02-01-2024

  As the Owner, responsible for overseeing all aspects of the business, including strategy development, client acquisition, and project management.

• Fractional Head of Growth · Moxie12-01-2022

  - Manage Paid Ads (Google Ads, Microsoft Ads, Linkedin Ads, Facebook Ads), highlighted by scaling paid ads spend from $2,000/month to $50,000/month while maintaining CPL and CAC efficiency - Manage marketing tech stack, consulting with CEO on implementing new technologies based on team needs, current tech stack consists of HubSpot, WebFlow, Google Analytics, Google Tag Manager, Hotjar, SEMRush, VWO & Looker - Marketing operations lead, creating workflows, automations and net new properties to ensure data accuracy, utilizing reports and dashboards to highlight trends and make data driven decisions

• Senior Demand Generation Manager · MedStack09-01-2022 – 02-01-2024

  - Owned demand generation function at MedStack, including leading strategy, forecasting and budgeting, covering paid search, paid social, SEO, partnerships, and events, highlighted by 164% increase in marketing sourced pipeline from FY22 to FY23 - Owned Paid Search (Google Ads, Microsoft Ads) first managing existing agency relationship (FY22H2), then taking in-house, directly managing strategy, execution and budgeting (6-figures), highlighted by 40% decrease in cost per MQL and 123% increase in pipeline generated from FY22 to FY23 - Managed Paid Social (Linkedin Ads) including strategy, execution, budgeting (6-figures) and optimization, highlighted by 45% decrease in cost per MQL and 361% increase in pipeline generated from FY22 to FY23 - Owned organic strategy, bringing on SEO agency and working closely with consultants on website optimization and content creation, highlighted by 128% increase in organic traffic and 68% increase in organic pipeline generated from FY22 to FY23 - Worked closely with sales team, running monthly marketing/sales team meeting, focusing on optimizing the inbound lead funnel through the use of best practices and making data driven decisions with reports and dashboards - Team lead with marketing technology stack, negotiating contracts and implementing new technologies based on team needs, building a strong proficiency with HubSpot, Wordpress, Google Analytics, Google Tag Manager, Google Search Console, SEMRush, Hotjar & G2 Crowd

• Growth Marketing Manager · Statflo06-01-2021 – 07-01-2022

  - Managed demand generation function at Statflo, including leading strategy, forecasting and budgeting, covering paid search, paid social, partnerships, and website optimization, highlighted by 425% increase in marketing sourced pipeline from FY21Q1 to FY22Q1 - Owned and managed Paid Social (Linkedin & Facebook Ads), including strategy, execution, budgeting (6-figures) and optimization, highlighted by 66% increase in CTR, 40% decrease in CPA, and 450% increase in pipeline generated from FY21Q1 to FY22Q1 - Owned Paid Search (Google Search, Discovery & Display), including managing agency relations, strategy, execution, budgeting (6-figures) and optimization, highlighted by 250% increase in pipeline generated from FY21Q1 to FY22Q1 - Team lead with marketing technology stack, negotiating contracts and implementing new technologies based on team needs, building a strong proficiency with Salesforce, HubSpot, Unbounce, ZoomInfo, Drift, Google Analytics, Google Tag Manager, and Ahrefs - Worked closely with sales team, creating new inbound lead process and automations focused on increasing speed to lead and inbound lead conversion rates, through implementing a formalized inbound cadence and establishing more accountability through creating dashboards and reports that highlight these key metrics - Managed small demand generation team, establishing clear individual KPIs tied to marketing team goals, providing support and guidance through weekly team sync’s and quarterly reviews

• Marketing & Sales Operations Manager · PostBeyond Inc.05-01-2019 – 06-01-2021

  - Managed $15,000/month digital advertising accounts including strategy, execution, and optimization across Google AdWords, LinkedIn Ads, and Facebook Ads, highlighted by 50% YOY growth in conversions while lowering CPA - Owned the marketing and sales technology stack, building a strong proficiency with Salesforce, HubSpot, SalesLoft, Gong, ZoomInfo, WordPress, Drift, Google Analytics, Unbounce and Sales Navigator - Developed and executed outbound campaigns, utilizing various strategies (ABM, targeted buyer personas and buyer intent targeting), highlighted by 25% YOY growth in outbound pipeline creation - Managed and supported inbound strategies (lead scoring, automation workflows, content syndication partnerships and website optimization), contributing to marketing revenue contribution of 60% in 2020 - Ran bi-weekly sales/marketing sync, keeping cross functional teams informed by preparing reports and dashboards, interpreting the information, and presenting findings with actionable insights - Implemented attribution model that allowed team to better understand revenue contribution per marketing channel, leading to reallocation of budget during COVID-related budget restrictions

Education

• Wilfrid Laurier UniversityBachelor of Business Administration (BBA), Marketing
• Appleby College

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