Rachel Hodes

About

👉 The world should be full of products that people truly love to use. Young products are often built with the capability to technically facilitate certain tasks, but do not genuinely guide users to meet their goal, creating a disconnect between intended and delivered value. 🚀 Working closely with founding teams, I identify underlying assumptions that may be causing disharmony between the user base and the product, embracing both qualitative and quantitative data to refine and strengthen core user flows. 🛠️ Some of the tools I love include Airtable, Mixpanel, Figma, Notion, and Typeform.

Experience

• Head of Product Growth · Daze03-21-2022

  Daze is an early-stage startup reinventing the everyday calendar to be more fun, expressive and social. It is a place for friends to plan events and use creative tools to more vividly capture their time spent together. Seed round led by a16z. I plan and execute Daze’s growth strategy: acquiring users and driving product changes to increase user retention + virality. As the bridge between our users and the team, I orient product development around feedback acquired from campus growth sprints.

• Founder / CEO · Nightly06-01-2021 – 03-31-2022

  Founded Nightly, a social calendar platform for in-person Gen Z communities. With the Nightly MVP, users could create dynamic freeform invitations and streamline the party-throwing process. I founded Nightly to address a need I saw on college campuses: following the Facebook Events exodus, students had no "digital home" for their communities. , I designed Nightly and built an engineering team of three to bring Nightly to life.

• Growth Strategist - Founding Team · MuzeInvalid date – Invalid date

  Muze was a freeform chat app. Each conversation was non-linear, taking place on a blank canvas where one could zoom, draw, layer, remix, etc. It was a space where talking with friends was more personal, creative, and fun. Funded by Sequoia Capital. I spread Muze within core communities, conducted user feedback research and triangulated target user base, and proposed product changes (freeform, fully customizable profiles; chat discovery; interactive chat widgets).

Education

• Carleton CollegeBachelor's Degree, Cognitive Science / English

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