Rachel Lang

Experience

• Senior Product Designer · Glimmer (formerly Storyhunter)2022-12-01 –

  • Design lead for a cross-functional team; Designing new features and UX updates for the creator management platform, optimizing engagement on the talent marketplace, and activating users. Successes include: • Increased user profile completion & search capabilities, leading to a 10% increase in YoY marketplace hires; • Overhauled job posting UX to achieve 15% increase in MoM successful postings; • Created multi-project budget tracking & team management tools to enable a new revenue stream, increase enterprise sales, & strengthen relationships with key clients. • Helped launch a rebranded & accessible design system, including component library & additional marketing collateral.

• Product Designer · MojoTech2021-05-01 – 2022-12-01

  • Lead designer on cross-functional agency teams. Projects include: - Redesigned data-driven user flows leading to increased automotive sales in SaaS CRM; - Created guided self-service user tools to increase the quality & thoroughness of commercial property insurance quotes, leading to faster approvals; - Developed a railway visualization tool, increasing repair efficiency & proactive safety measures; - Provided accessibility-focused design direction for Healthtech IoT wearable. • Facilitated UX workshops & design sprints to increase team velocity. • Responsible for onboarding and mentoring new designers.

• Product Designer · Medici2020-03-01 – 2021-04-01

  • Led the UX research & service design for virtual-first, mobile-first healthcare clinic model that successfully launched to users in 2021 • Completed discovery and design initiatives that led to a 20% increase in patient-provider messages and reduced monthly churn from 14% to 3%

• Independent Designer · Self-employed2018-03-01 – 2020-03-01

  • Consulted with start-ups to provide design solutions through user research, competitive analysis, experience mapping, IA, visual design, & prototyping • Designed MVPs for successful launch, including a freelancer management system, an AI-powered curriculum planner, & a care management app

• Product Designer · Hasbro2014-01-01 – 2018-01-01

  • Collaborated to design product ecosystems, including digital experiences • Prototyped designs using illustration, 3D printing, and traditional hand-building, for use in onsite user-testing, pitches, & engineering hand-off • Responsible for the product management of multiple released toy-lines

• Associate Designer · Hasbro2013-09-01 – 2013-12-01

  • Collaborated to design products that expanded the brand's play ecosystem, including toys, games, digital, and packaging concepts

• Product Designer · Spin Master2013-01-01 – 2013-06-01

  • Concepted new toy mechanics to obtain new licenses with Cartoon Network • Launched internal workshops and demos to share design techniques

• Design Intern - IP Development · Hasbro2012-09-01 – 2012-12-01

  • Collaborated with Hasbro partners ILM & Jagex to visualize story elements for movies & video games, including the Transformers Prime game’s final boss • Mapped & provided visual designs to support transmedia storytelling strategy

• Design Intern - G. I. Joe · Hasbro2012-03-01 – 2012-06-01

  Successfully built out & leveraged a G. I. Joe toy design components system

• Design Intern - Transformers · Hasbro2011-09-01 – 2011-12-01

  Created concepts & initial transformation diagrams to expand Transformers toy lines

Education

• University of CincinnatiBachelor of Science, Industrial Design
• Ursuline Academy-Cincinnati
• All Saints School-Cincinnati

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