Rachel Reynolds

About

Marketing should be a predictable revenue engine, not a guessing game. I build high-impact demand generation and ABM programs that have doubled pipeline and increased ROAS from 4X to 7X, proving marketing’s direct impact on revenue. Whether you're looking to fix a leaky funnel, scale pipeline, or align marketing with sales for higher conversions, I deliver results that move the needle. Challenges I Help Solve ✅ Struggling to hit pipeline & revenue targets despite high marketing spend? ✅ ABM isn’t working—or worse, it’s not even set up yet? ✅ Sales & marketing misalignment hurting conversions? ✅ High Customer Acquisition Cost (CAC) with poor marketing attribution? ✅ Need a proven demand gen playbook—but don’t have time to figure it out? ✅ Low conversion rates—visitors aren’t turning into leads or pipeline? Why Work With Me? I bring 15+ years of experience leading revenue marketing for high-growth B2B SaaS and tech companies, specializing in full-funnel demand generation, CRO, and ABM strategy. My approach is built on data-driven execution and rapid experimentation—not fluff. 🔹 Proven track record: 640% increase in engaged accounts, $5.6M QoQ pipeline growth, 7X ROAS. 🔹 Sales-aligned marketing: I build GTM strategies that marketing, sales, and leadership all buy into. 🔹 Fast, measurable impact: I deliver quick wins in weeks while building a long-term, scalable engine. 🔹 AI & automation expertise: I leverage AI-driven marketing automations for higher efficiency & lower CAC. Who I’m NOT a Fit For ❌ Businesses expecting overnight results without process, strategy, or iteration. ❌ Teams unwilling to align sales & marketing for real revenue impact. Tech Stack Expertise ✅ CRM & Marketing Automation: HubSpot (HubSpot Specialist), Marketo (Certified), Pardot (Implemented new instance), Salesforce ✅ Sales Engagement & AI: Clay, Outreach, Salesloft, Make, Zapier ✅ Data & Optimization: Google Analytics, marketing automation platform reporting, custom Salesforce reporting, Julius.ai, Tableau, LeanData, Optimizely, Drift, VWO, Unbounce ✅ Demand Gen & Campaign Execution: LinkedIn Navigator, LinkedIn Campaign Manager, Trade Desk, AdWorks, Google Display & Video, Madison Logic, Spiceworks, Sendoso, Vidyard, Cabal (advisor program platform), Uberflip ✅ ABM: DemandBase (Certified), 6sense (Certified), Terminus, Rollworks, Bombora, Zoominfo Marketing About Me I’ve spent 15+ years scaling pipeline, and proving marketing’s real impact on revenue. I work with CMOs, founders, and growth teams to implement data-driven marketing strategies that lower CAC, increase pipeline, and maximize conversion rates. 📩 Let’s talk if you need a revenue marketer who delivers real results—not just vanity metrics. What Others Say About Me “Rachel is a remarkably talented revenue marketing machine. Her business acumen, analytical rigor, and ability to explain high-concept ideas cross-functionally make her invaluable.” – Rachel Peterson, VP Marketing @ Upwards “I've worked with a lot of people in lead gen/revenue, but never have I worked with someone better than Rachel. She pulled in big-named leads and grew business significantly under her leadership.” – Jason Narog, Lead Web Developer “Rachel is one of the most strategic revenue marketers I’ve worked with—and she produces results. She knows how to build full-funnel, high-impact programs that move the needle.” – Alicia Hunt, B2B SaaS Fractional Product Marketing Leader Some Bundled Offerings 🚀 B2B Demand Generation Engine Build-Out ($7,500 - $15,000) 📈 Goal: Build a high-performing demand generation system that delivers consistent, high-quality leads and scalable pipeline. ✅ ICP definition & segmentation for high-intent lead targeting ✅ Multi-channel demand gen strategy (LinkedIn, content, email, paid media) ✅ Lead scoring & nurturing sequences to accelerate conversions ✅ CRO & funnel optimization to improve lead-to-opportunity rates ✅ KPI dashboard to track pipeline and revenue impact 🎯 Account-Based Marketing (ABM) Growth Playbook ($7,500 - $15,000) 📈 Goal: Implement a structured ABM strategy to target, engage, and convert high-value accounts. ✅ ABM segmentation: 1:1, 1:Few, and 1:Many strategy build-out ✅ Personalized messaging & content strategy to improve engagement ✅ Multi-channel ABM execution (LinkedIn, intent data, AI-powered outreach) ✅ Sales & marketing alignment framework for account pursuit strategy ✅ Real-time account engagement tracking & reporting 🔥 Fractional Head of Growth – 90-Day Revenue Sprint ($12,500 - $25,000) 📈 Goal: Act as your Interim Head of Growth to optimize demand gen, GTM, and revenue strategy. ✅ Full pipeline & funnel audit (fix revenue leaks) ✅ CRO & A/B testing to boost conversion rates ✅ Lead campaign execution & budget optimization ✅ Weekly C-suite reporting on marketing ROI

Experience

• Founder & CEO · Fractional CMO Pros LLC01-01-2023

  At Fractional CMO Pros, we drive growth and profitability for B2B technology companies by seamlessly aligning marketing with business strategy. Through innovative leadership, data-driven insights, and tailored solutions, we ensure that marketing becomes a powerful tool in achieving your unique business goals. By transforming marketing into a strategic asset, we enhance market positioning, fuel success, and prepare your business for future opportunities.

• Advisor · Sendoso05-01-2023

  Sendoso, the leading Sending Platform, helps companies stand out by giving them new ways to engage with customers throughout the buyer’s journey. Offering more than corporate gifts, Sendoso is a complete sending strategy. It's trackable, it’s measurable, it’s scalable and it offers a better marketing ROI. By integrating digital and physical sending strategies, companies can increase the effectiveness of their existing go-to-market programs and improve their relationships with customers. Trusted by the world's leading businesses including Fortune 100 and 500 companies, Sendoso is an essential part of successful demand generation, account-based, and customer experience programs.

• Founder & CEO · Synthesis Agency01-01-2023

  Synthesis is a virtual agency specializing in marketing and advertising solutions for B2B products and services targeting SMB and Enterprise organizations. Middle-market and emerging companies seeking an agency inclined toward an integration of traditional and digital tactics, lead generation, sales enablement and content marketing are good fits.

• Senior Director of Revenue Marketing · Fountain05-01-2022 – 01-01-2023

  I built the revenue marketing function at Fountain from the ground up, leading demand generation, account-based marketing, field marketing, digital marketing, and marketing operations teams. Achievements included exceeding MQL goals by 145%, marketing sourced opportunity goals by 173%, and increasing marketing sourced closed won revenue by $1.3M.

• Senior Director of Revenue Marketing · Heartland04-01-2021 – 05-01-2022

  Directed strategy and implementation of all marketing motions resulting in net new revenue. Led a team focused on inbound lead generation, outbound demand generation, marketing and digital operations, field marketing, and partner marketing. Achieved 122% of MQL Goal, 119% of SQL Goal, and 101% Revenue Goal.

Education

• The University of TulsaBachelor of Arts (B.A.), Communication
• Paris Lodron Universität Salzburg

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