Raiell Trammell

About

I’m Raiell Trammell—a creative strategist, email marketer, and founder of Moura Creative. I didn’t set out to run a studio—I just kept getting pulled into projects where people needed help turning their big ideas into something real, thoughtful, and polished. Over time, I realized that what I loved most wasn’t just making things look good—it was helping people communicate clearly, connect intentionally, and build systems that made things simpler (and more human). At Moura, I now partner with mission-driven entrepreneurs, community builders, and service-based brands to design and manage creative projects from start to finish. My background in psychology, communications, and digital strategy helps me move between the details and the bigger picture—whether that’s writing launch emails, designing guides, mapping timelines, or leading creative teams. The work I do often includes: - Writing + designing email sequences that feel personal and convert with ease - Turning eBooks, guides, or course materials into branded, easy-to-use assets - Leading creative execution from idea refinement to delivery, especially when a team needs structure, energy, and calm I care about clarity, collaboration, and building things that work for both the client and their audience. If you're building something and need support bringing it to life (or want to talk shop about creative direction, launch strategy, or email flows), I’m always open to connect.

Experience

• Founder + Creative Director · Moura Creative Agency2023-01-01 –

  Built Moura Creative to serve high-impact founders, coaches, and digital entrepreneurs with brand-aligned creative execution—from idea to launch. Developed the Inbox Affair, a signature email launch service delivering soulful, high-converting sequences with a proven 45%+ open rate average. Designed “Pixel Perfect” packages: stunning, strategic PDF products (eBooks, guides, mini-courses) that blend UX, visuals, and platform recommendations. Led client projects from kickoff through delivery—managing timelines, feedback cycles, and final asset deployment. Collaborated with VAs, brand photographers, and tech teams to ensure on-brand execution across all creative touchpoints. Introduced systems and templates that became long-term assets for clients, improving their internal workflows.

• Youth Engagement Strategist · Achieve Now2024-08-01 – 2025-05-01

  Crafted and launched email workflows and student communications that improved learning outcomes and engagement. Increased digital curriculum completion by 25% through email strategy + visual design. Created student-facing templates and email campaigns with culturally responsive content. Partnered with educators to streamline workflows and improved family communication response rates by 30%. Analyzed engagement data to identify content trends and improve outreach targeting.

• Lifecycle Marketing & CRM Coordinator · Community Ventures2024-01-01 – 2024-08-01

  Led communications and data coordination for community programs, focusing on clean systems, strong outreach, and creative visual content. Created monthly email campaigns that increased open rates by 40% and doubled event attendance. Audited CRM databases (Kindful), improving data accuracy across 200+ records. Produced branded materials and one-pagers to guide residents and staff through services. Designed registration workflows and managed post-event reporting for program compliance.

• Outreach & Retention Strategist · Valley Youth House2022-01-01 – 2024-01-01

  Blended outreach, automation, and youth support strategies to increase program access and retention. Designed automated email workflows that improved workshop attendance by 20%. Created flyers and intake forms to enhance program accessibility and clarity. Led multichannel outreach to over 500 constituents, securing a 90%+ placement rate. Delivered monthly impact reports that supported successful grant renewals.

• Digital Media Manager · The Association of Black Psychologists2022-07-01 – 2023-07-01

  Led brand presence across platforms and automated digital communications. Built social campaigns that led to a 60% increase in engagement. Designed automated email sequences for onboarding, events, and donor communications. Created slide decks, infographics, and promotional assets using Adobe + Canva. Used surveys and analytics to adjust content strategy based on user feedback.

• Behavioral Support & Data Specialist · Intercultural Family Services, Inc.2021-06-01 – 2022-01-01

  Supported children and families through trauma-informed care models and collaborative treatment planning. Co-developed individualized treatment plans alongside clinicians, ensuring personalized care. Delivered direct 1:1 support to children while managing family dynamics and crisis responses. Tracked session data and behavior metrics to support outcome-based evaluations and plan adjustments. Provided emotional support and stability during client transitions and behavioral escalations.

• STEM & Literacy Learning Facilitator · Boys & Girls Clubs of America2020-03-01 – 2021-06-01

  Led a hybrid learning environment focused on student literacy, STEM engagement, and social-emotional growth. Oversaw digital and in-person programming for 12–15 students ages 5–14 during virtual learning periods. Designed literacy and STEM-focused lesson plans using culturally responsive and differentiated strategies. Ensured a safe, affirming learning space while managing behavior and supporting student needs. Acted as a mandated reporter, facilitating crisis response and linking families to community resources.

• Program Assistant & Crisis Intervention Aide · Sojourner House, Inc.2019-06-01 – 2019-08-01

  Supported residents in a recovery-based group home by providing structured, compassionate care. Led weekly psychoeducational group sessions for 6–8 residents, reinforcing recovery goals. Supported residents with emotional regulation, documentation, and transition planning. Responded to crises using de-escalation techniques and trauma-aware support frameworks. Maintained accurate logs and documentation, contributing to treatment continuity.

• Creative Writing & Literacy Advocate · Girls Write2019-01-01 – 2019-05-01

  Empowered teen girls through creative writing mentorship rooted in self-expression, storytelling, and trust. Delivered weekly writing workshops and facilitated safe-space discussions. Monitored student progress and supported their creative goals through individualized guidance. Promoted program visibility across Pittsburgh schools and communities. Collaborated with the founder to develop lesson plans and track personal growth milestones.

Education

• Temple UniversityBachelor of Arts - BA, Psychology
• Temple UniversityBachelor of Arts - BA, Africology and African American Studies
• Community College of Allegheny CountyAssociate of Science - AS, Psychology

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