Jonathan Barnes

About

I help brands grow through strategy, design, and systems that drive results. My work spans brand development, ecommerce, marketing automation, and the creation of tools that support growth. I lead projects from concept to execution, blending creative thinking with technical insight. From shaping brand identities and campaigns to building automations and backend systems, I deliver thoughtful work that scales. I’m passionate about bridging emerging technology with world-class brand experiences. My goal is to help teams launch better, move faster, and connect more deeply with their audience. Whether you need to define your brand, improve your digital presence, or streamline how your marketing works behind the scenes, I bring a collaborative mindset and a focus on real, measurable outcomes. I’m open to full-time and contract opportunities in ecommerce, marketing, brand strategy, and automation. I enjoy working with teams that care about creativity, clarity, and meaningful results.

Experience

• Creative Strategy Lead · Chandler Moore06-01-2024 –

  Led digital operations and ecommerce growth for Chandler Moore’s brand, combining strategy, creative execution, and backend systems to build a high-performing DTC platform.\n\nHighlights:\n\n* Rebuilt ecommerce site from scratch using Shopify, integrated with Klaviyo for automated flows and retargeting\n\n* Increased online revenue by 5x within 6 months through improved user experience and funnel optimization\n\n* Launched membership products and digital booking tools, leading to a 300 percent rise in non-physical sales\n\n* Automated 70 percent of fulfillment communication and backend flows, cutting response time by 60 percent\n\n* Oversaw creative asset development for product launches, email, SMS, and social, collaborating with internal and external teams

• Associate Creative Director & E-Commerce Lead · Kim Kimble04-01-2023 –

  Led ecommerce growth, automation, and creative direction for the Kim Kimble brand, blending storytelling, systems, and performance marketing into one high-converting experience.\n\nTop Highlights:\n\n* Increased ecommerce revenue by 320 percent through redesign, funnel strategy, and promotional campaigns\n\n* Grew email list by over 4000 percent with gamified lead capture, shoppable content, and automated workflows\n\n* Built Klaviyo flows responsible for more than 35 percent of monthly store revenue\n\n* Launched digital bookings and online consultations, expanding revenue beyond product sales\n\n* Directed high-performing campaigns including Holiday sales, Mother’s Day, and major product drops

• Creative Lead & Strategist · IZAYLA01-01-2022 – 01-01-2025

  Transformed Izayla’s digital presence by developing a brand identity that matched its high-fashion ambitions. Blended creative direction, ecommerce systems, and storytelling to define the voice and visual world of the Izayla woman.\n\nTop Highlights:\n\n* Led the brand’s creative repositioning from generic storefront to a lifestyle-driven fashion destination\n\n* Developed campaign concepts that introduced the idea of “The Izayla Woman,” aligning messaging, product, and culture\n\n* Designed and launched a new ecommerce experience using Webflow and Shopify, raising conversion rate from 0.03 percent to 1.4 percent\n\n* Built automation systems in Klaviyo that drove over 33 percent of total revenue through personalized flows\n\n* Collaborated directly with the founder to translate her vision into a scalable digital brand that resonated with press, retail partners, and customers

• Marketing and Design Manager · The Park Showroom01-01-2011 – 01-01-2019

  Oversaw full operations and marketing for a multi-brand fashion showroom and its business expansions. Balanced creative direction with logistics and client experience. Launched new retail and coworking concepts, managed major brand clients, and built internal systems to scale a growing business. This role combined daily execution with long-term vision across fashion, retail, and production environments.\n\nTop Highlights:\n\n* Directed marketing strategy and in-showroom experience across 3 business expansions: The Park, Seven-Points retail store, and a coworking/event space\n\n* Managed all aspects of showroom operations, including client relations, staff delegation, intern programs, and wholesale account fulfillment\n\n* Produced and hosted high-profile events and on-site video shoots, bringing in clients like Procter & Gamble and Spike TV for the VGX Awards\n\n* Sperheaded trade show activations in Las Vegas, overseeing booth design, brand prep, branded materials and intern management.\n\n* Launched internal systems for order tracking, delivery timelines, and inventory management to unify company-wide operations\n\n* Built and nurtured B2B relationships with major retail buyers, leading to increased sell-through and repeat orders for client brands\n\n* Created full-scale brand kits, lookbooks, and sales assets for 10+ represented designers each season\n\n* Acted as the point of contact for daily showroom operations, from visual merchandising to sales rep coordination and studio bookings

Education

• Goldsmiths, University of LondonMaster of Arts - MA, Expanded Design
• The Art Institute of California-Los AngelesBachelor of Arts - BA, Creative Marketing

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