Raven Bedenfield

Experience

• Brand & Visual Design Consultant · Pigmented Pixel LLC.2023 – 2025

  Delivered brand, UX, and system design projects for global companies, startups, and agencies, translating complex briefs into scalable design solutions and high-impact deliverables under accelerated timelines. Built scalable visual brand systems and customizable templates (Wix, Canva), enabling clients to revamp their digital presence in days instead of months. Partnered with an agency client to audit, revamp, and expand an outdated 100+ page presentation style guide for a Google business program, delivering a modernized template system, a 30-page executive leadership deck, and core marketing collateral aligned with strict enterprise brand standards. Designed and prototyped 15+ UI components for the Legacy.com obituary platform, optimizing navigation and engagement for a high-sensitivity user environment.

• UI/UX Designer · Northwestern Medicine07-01-2021 – 08-01-2022

  Led the complete redesign of the Innovation Center website, modernizing the digital platform and design system supporting digital health initiatives and research programs. Delivered a full range of design work across moodboards, wireframes, high-fidelity mockups, web design, prototypes, and a reusable Sketch component library for web and mobile. Partnered with UX researchers to create visuals for A/B testing and collaborated with a 15-person engineering team, resolving 95% of design edge cases pre-launch and delivering annotated final designs via Zeplin handoff. Operated within an agile development environment, participating in sprints, incorporating iterative feedback, and adapting designs rapidly to meet evolving product requirements and launch timelines. Presented design concepts and progress updates to stakeholders across clinical, research, and technology teams, translating complex requirements into clear, actionable design decisions.

• Visual Designer · Kellogg School of Management04-01-2018 – 06-01-2021

  Served as visual designer on a small cross-functional team at Northwestern's Kellogg School of Management, delivering 100+ projects across MBA programs, research centers, fundraising campaigns, and events spanning web, print, social, animation, and presentation design. Designed across a full range of digital and print deliverables including web pages, infographics, social media graphics, banner ads, animated GIFs, video intro animations, signage, and presentations, reaching 10,000+ students and alumni. Partnered with UX architects, content strategists, developers, and business analysts to build an interactive recruiting timeline consolidating 100+ events into a self-serve experience for 1,000+ students and alumni. Taught myself Power BI to salvage the interactive timeline project after the external build budget was cut, delivering a fully functional tool that stakeholders adopted.

• UI/UX Designer · Arlington Heights Memorial Library11-01-2016 – 02-01-2017

  Redesigned website for the library’s kids’ division, part of a library serving 1M annual visitors. Owned the UX audit, information architecture, and responsive design strategy to improve navigation and accessibility for parents, students, and staff. Conducted a full UX audit to identify navigation gaps and content redundancies across 3 4 web pages. Restructured the information architecture to simplify the discovery of events, programs, and resources. Created responsive layouts that improved accessibility and usability across mobile and tablet devices.

• Web Designer · Blue Chip Marketing (Continuum Clinical)2016 – 07-01-2016

  Designed compliant clinical trial websites for a healthcare marketing agency, collaborating directly with clinicians, researchers, and cross-functional teams to balance engagement with strict regulatory standards. Designed and prototyped responsive websites for clinical healthcare studies, developing visual direction through style tile production. Directed a custom photo shoot to replace stock imagery, producing compliant and demographically accurate assets that accelerated stakeholder approval. Collaborated with creative directors, content strategists, UX designers, and clinical teams to align design decisions with user research, participant data, and compliance requirements.

• Program Director · Project Osmosis2014 – 2016

  Led design education programming for underserved youth in partnership with the executive director, overseeing operations, partnerships, curriculum, and creative direction across a 12-person leadership team and up to 50 volunteers serving 400+ students annually. Designed event materials, graphics, and apparel across signature programs including the Annual High School Design Competition, Design Youth Forum, and Express Yourself Portrait Workshops. Facilitated a summer design program in partnership with After School Matters, managing end-to-end curriculum, scheduling, and creative execution. Established operational infrastructure for multi-stream programming, scheduling, transportation logistics, permission workflows, and curriculum planning across concurrent programs. Communicated directly with board members, institutional partners, and community stakeholders, presenting monthly program reports and representing the organization at the leadership level.

Education

• Robert Morris UniversityBachelor of Applied Science, Graphic Design

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