Rayssa Lima

About

I have been working as a designer since 2017, with extensive experience across various industries. Currently at Boost, I lead the creation of white-label product solutions, design systems, and foster a user-centered design culture. Previously, I enhanced user experiences for over 250,000 users at Grupo CVLB and translated user research into actionable insights. Design without a purpose is not design.

Experience

• UX/UI Designer · Boost11-01-2022

  At Boost I'm in charge of: - Create a white label products solutions that fits clients needs; - Designing and implementing a cohesive Design System for the white label product, which increased efficiency and consistency across the platform; - Working collaboratively with the front-end engineering team to solve complex design and user experience problems. - Creating a user-centered design culture within the team, which led to improved collaboration and better outcomes for the clients; - Build a great communication with Front-end team.

• UX/UI Designer · Grupo CVLB10-01-2021

  Designer in a retail company allocated on the financial services platform: Responsible for cashback program for over more than 250.000 users Make experiences more fluids and user friendly Being based on user feelings and goals, Reducing the barriers and frictions between user and product providing a product which can be easy to use; Aligne products with stakeholders goals. Working with Prototyping | Design Systems | Handoff | Data analysis (hotjar, google analytics)

• User Experience Designer · Squadra Digital08-01-2022 – 11-01-2022

  During the time at Squadra I was in charge of: - Building friendly users interfaces accordingly to what our clients needs; - Translate Users Research, Interviews, surveys into data to gather insights into user behavior and preferences; - Use the insights to make flows, information architeture schemas and wireframes; - High fidelity wireframes an deliveryble to development team. - Comunicate design concepts to clients and stakeholders using wireframes, mockups, prototypes.

• UX/UI Designer · Dilis Game Studio06-01-2021 – 09-01-2021

  As a UX/UI Designer at Dilis Game Studio, likely contributions include designing user interfaces for games, improving user experience, and collaborating with the development team to ensure seamless integration of design elements.

• UI & Graphic designer · Mais Propaganda03-01-2020 – 05-01-2021

  Direção de artes para variados segmentos de mercado, mídias online e offline.

Education

• CESREIPós-graduação, Rádio, Televisão e Comunicação Digital
• Universidade Federal de Campina GrandeBacharelado, Design

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