Reddy Sruthi Mada

About

Hi! I’m Reddy Sruthi Mada, a versatile freelancer with expertise in UX/UI design, product marketing, and content creation. I specialize in crafting engaging digital experiences and developing impactful marketing strategies. With a background in computer science and hands-on experience in various projects, I bring a unique blend of technical and creative skills to every project. Let’s collaborate to bring your vision to life!

Experience

• DIGITAL CONTENT STRATEGIST · NATIONAL SPEAKERS BUREAU06-01-2024

  Implemented SEO strategies using SEMrush and WordPress, boosting organic search traffic by 20%. Led an email marketing campaign with Microsoft tools and Canva, increasing newsletter subscriptions by 10% and event bookings by 8%. Redesigned the website with WordPress, reducing bounce rates by 10%. Optimized content strategies using Google Analytics and Canva, resulting in a 15% increase in social media engagement. Edited video content using CapCut to enhance visual appeal and engagement.

• Market Researcher · University of Guelph09-01-2023 – 06-01-2024

  Conducted comprehensive market research using tools such as ZoomInfo and CRM platforms to identify industry trends, customer preferences, and competitor activities. Developed and executed targeted marketing strategies, enhancing departmental online presence and engagement. Managed SharePoint site updates to ensure current and aligned information with departmental goals. Created impactful social media campaigns, increasing visibility and engagement for departmental initiatives. Executed surveys and analyzed feedback, providing valuable insights for data-driven decision-making. Presented findings to stakeholders, contributing to evidence-based business strategies.

• Email And Collaboration-Computer and Communication Services · University Of Guelph08-31-2021

  I'm an intern student at the University of Guelph as an email and collaboration student. On a daily basis, I provide support with Microsoft office suite issues and provide advice on better tools for each department at the university. I'm also involved in many projects which include Powershell, Documenting, Presenting, and talking to clients.

• IT consultant · Grand Challenges Canada09-01-2023 – 03-01-2024

  ed requirements gathering, translating business needs into technical specifications. Analyzed systems, identifying automation opportunities for 20% efficiency gains. Designed and implemented IT solutions, enhancing operational efficiency. Developed test plans, reducing post-launch issues by 15%. Collaborated with stakeholders to understand data workflows and identify software solutions. Assisted in the creation of new protocols for data entry, ensuring alignment with stakeholder needs. Conducted research on stakeholder needs and preferences, informing the development of new IT solutions. Presented recommendations to stakeholders, facilitating informed decision-making processes.

Education

• University of GuelphBachelor's Degree, Computer science

Similar talent on Pangea

Reddy Sruthi M.Passionate Web Developer & Designer with Expertise in Marketing and UXHeni B.Product Designer | 3+ Years of Experience | Passion for Human-Centered Design Thinking & Knowledge of Front-End EngineeringVanessa M.Innovative Storyteller and Data-Driven Strategist with a Creative Edge.Dallas, TXAman C.Web Designer | Data Analyst | UI/UX SpecialistMumbai, Maharashtra