Vanessa Myron

About

With a strong foundation in UX/UI Design, Software Engineering, and Data Analysis, Copywriter I bring over five years of experience in crafting compelling narratives and optimizing content strategies. I led the redesign of MoneyGram's mobile app, resulting in a 20% increase in user engagement. I also developed a predictive model for customer behavior at Principal Financial Group, improving targeting accuracy and ROI by 25%. My expertise in SEO, analytics, and creative storytelling ensures impactful and data-driven content for Must Add Yellow.

Experience

• Product Designer · MoneyGram International09-01-2021 – 09-01-2022

  ### Product Designer at MoneyGram International As a Product Designer at MoneyGram International, I led the redesign of the mobile money transfer application and the enhancement of the desktop money transfer portal. #### Mobile Money Transfer App Redesign - **Role**: Led the redesign to improve user experience, accessibility, and performance on iOS and Android platforms. - **Environment**: Worked within an Agile framework using JIRA for sprint planning and task tracking. - **Key Activities**: - Conducted user research to identify pain points and gather feedback. - Collaborated with engineers to ensure seamless integration of design solutions. - **Results**: - Achieved a 20% increase in user engagement. - Reduced customer support inquiries by 15% within three months post-launch. #### Desktop Money Transfer Portal Enhancement - **Role**: Managed the redesign to streamline the user journey and increase conversion rates. - **Key Activities**: - Conducted usability testing and iterated based on feedback. - Implemented new features and optimized workflows with cross-functional teams. - **Results**: - Improved user satisfaction scores by 25%. - Increased successful transaction completion rates by 10%. ### Skills and Achievements - Created human-centered solutions based on user insights. - Ensured high-quality outcomes aligned with business goals. - Evolved MoneyGram's design system for consistency and efficiency. - Fostered a culture of innovation and collaboration within the organization.

• Senior Marketing Media and Campaign Analyst · Revive.io02-01-2023 – 06-01-2023

  As a Senior Marketing Media and Campaign Analyst, I focused on analyzing and optimizing marketing campaigns to drive efficiency and effectiveness. Campaign Performance Analysis Role: Analyzed and assessed Direct Mail, Email, and Media campaigns. Key Activities: Developed comprehensive campaign reports, tracking KPIs like CTR, conversion rates, ROI, and CLV. Performed deep-dive analyses to provide insights on customer segmentation, creative effectiveness, and test results. Results: Contributed to a 15% increase in overall campaign efficiency. Innovative Contributions Media Mix Model: Developed and implemented a Media Mix Model, enhancing media performance measurement and increasing ROI by 20%. Predictive Model: Created a predictive model for customer behavior, improving targeting accuracy and campaign ROI by 25%. Data Analysis: Utilized complex SQL queries to extract and analyze data from platforms like Google Big Query and Google Analytics, improving data accuracy by 30%. Strategic Recommendations Recommendations: Provided actionable recommendations based on analysis, influencing future campaign strategies and increasing customer retention by 10%. Leadership Presentations: Led discussions and presentations to the leadership team, driving strategic decisions. Ad-Hoc Projects: Supported ad-hoc analytical projects and marketing performance reporting, enhancing data-driven decision-making.

• Data Analyst · Principal Financial Group09-01-2022 – 09-01-2023

  As a Data Analyst Consultant for Principal Financial Group, I leveraged my analytical skills to drive data-driven decisions and optimize business processes. Key Responsibilities Data Analysis: Analyzed large datasets to uncover trends, patterns, and insights that informed business strategies. Reporting: Developed comprehensive reports and dashboards to track key performance indicators (KPIs) and business metrics. SQL Expertise: Utilized complex SQL queries to extract, manipulate, and analyze data from various databases, ensuring data accuracy and reliability. Notable Achievements Performance Optimization: Identified inefficiencies and provided actionable recommendations, resulting in a 20% improvement in operational efficiency. Predictive Analytics: Created predictive models to forecast customer behavior and market trends, enhancing decision-making processes. Stakeholder Collaboration: Worked closely with stakeholders to understand their needs and deliver tailored analytical solutions that supported business objectives. Tools and Technologies SQL: Advanced use of SQL for data extraction and analysis. Data Visualization: Created interactive dashboards using tools like Tableau and Power BI to present data insights effectively. Statistical Analysis: Applied statistical methods to validate findings and support strategic initiatives. Impact My contributions as a Data Analyst Consultant helped Principal Financial Group make informed, data-driven decisions, ultimately improving business performance and achieving strategic goals.

• Creative Director · Must Add Yellow02-01-2020 – 05-01-2022
• Project Manager · Williams and Williams03-01-2019 – 09-01-2019

  As a Marketing Project Manager, my responsibilities included: Client Collaboration: Met with internal clients to identify core needs and ensure requests aligned with company goals and initiatives. Project Management: Managed projects from kickoff through execution using Asana, ensuring they met or exceeded objectives on time and on budget. Strategic Recommendations: Partnered with marketing leaders and internal clients to recommend strategic options and courses of action. Team Leadership: Managed and built a team of Virtual Assistant (VA) Project Managers, developing responsibilities and overseeing their activities and performance. Decision Authority: Had the authority to reject or conditionally approve requests based on their merit, ensuring alignment with strategic goals. Relationship Management: Collaborated with internal clients and stakeholders to maintain effective relationships. Project Reporting: Provided timely and accurate status reports, tracking project milestones and deliverables. Kickoff Organization: Collected, organized, and filtered incoming requests, diving deep into details for an effective project kickoff. Asana Management: Acted as the primary owner of Asana, setting up and tracking projects through completion for annual reporting. Operational Requirements: Completed marketing department operational requirements by assembling core teams, recording critical action steps, and following up on progress. Lifecycle Ownership: Managed the full project lifecycle for major initiatives, ensuring alignment with strategic objectives. Campaign Performance: Worked with analysts and strategists to track and measure campaign performance. Best Practices: Led the establishment of best practices, templates, policies, tools, and partnerships to expand organizational capabilities. Functional Acumen: Supported how solutions would address client goals while maintaining alignment with industry best practices.

• Client Success Manager · Turnberry Solutions09-01-2021 – 09-01-2023

  Managed the onboarding process for over 150 new clients, ensuring a smooth and seamless account setup. Guided clients through the onboarding process, providing a successful introduction to the company’s services, resulting in a 98% satisfaction rate. Led compliance-related areas of the process, ensuring clients had a thorough understanding and ability to navigate moving forward. Communicated with clients and stakeholders to identify and resolve issues throughout the onboarding process, reducing issue resolution time by 30%. Ensured a smooth client transition to the Customer Service team upon completion of the onboarding phase. Worked closely with other departments to complete cross-functional tasks and ensure client success, improving cross-departmental efficiency by 20%. Actively reviewed and managed a shared team email box to address client inquiries and concerns, maintaining a 95% response rate within 24 hours.

Education

• Florida State UniversityBachelor's Degree, Computer Science and Film

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