Rei Ayal

About

🎯 Product Designer focused on turning complex systems into clear, dev-ready experiences for fast-moving teams. 👤 I specialize in untangling fuzzy requirements into structured flows, interaction patterns, and annotated UI. My specs cover states, edge cases, and content, so that product, developers, and QA can move quickly without guesswork. 💭 My work spans research, UX flows, interaction design, UI, and detailed handoff. I care a lot about reducing friction: making products intuitive for users, and making delivery smoother for the team with clear documentation and reusable patterns. ⭐ Highlights: • Led end-to-end design for core product areas: from research and flows to high-fidelity, dev-ready prototypes with clear states and edge cases. • Built a reusable design system - components, tokens, layout grids, spacing rules, and interaction states - that sped up design and kept the UI consistent. • Redesigned key flows and screen layouts, improving hierarchy, readability, and visual consistency across breakpoints.

Experience

• Head of UX · Facts Commando2023-10-01 –

  • Led UX design end-to-end - Research, UI and Dev-ready prototype • Designed the System Architecture and created Flow Documentation • Improved UI to raise User Engagement by 50% with critical core feature • Defined Product Strategy, aligning user needs with business goal • Led a Junior Designer as Head of UX • Built structured systems for clear Developer Handoff

• Travel · Career Break2021-10-01 – 2023-03-01
• Quality Assurance Team Lead · Rafael Advanced Defense Systems2018-11-01 – 2021-06-01

  QA Team Lead • Led a technical QA team within the engineering department • Won three project excellence awards for classified national projects

Education

• Technion - Israel Institute of TechnologyProduct Designer, User Experience, UI Design

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