Ashwanth Gurumani

About

I design clarity into chaos. 9+ years turning messy, multi-stakeholder B2B, B2C and SaaS workflows into scalable systems that grow with the product - not against it. I’ve helped global teams scale design systems, simplify user flows, and launch high-impact product experiences. Currently consulting with startups across Asia, Europe, and the US — focused on end-to-end UX, design systems, and product velocity. I work fast, think long, and design with business in mind. Happy to share select work privately — just ask. Experienced in industries like healthcare, e-commerce, and finance.

Experience

• Product Design Consultant | UX Strategist | Design Systems Expert · Consulting for Global Startups2022-02-01 –

  Designed UX for platforms that improved user retention by up to 40% post-launch. Built scalable design systems and component libraries that reduced dev handoff time by ~30%. Led product audits that cut legacy design debt by 50%, enabling faster iteration and visual consistency. Collaborated with 6+ founding teams to shape MVPs, scale workflows, and align product vision with UX delivery.

• Senior Product Designer · Yubi2021-03-01 – 2022-05-01

  Led design for cross-functional deal workflows involving legal, compliance, and finance. Scaled Yubi’s multi-product design system, reducing UI debt by 40% and improving design velocity. Mentored a team of five and introduced processes that improved collaboration across design and engineering pods.

• Product Designer · Yubi2019-08-01 – 2021-02-01

  Led the design of Colending, Yubi’s core lending platform, processing over $1B in transactions in 8 months and handled 80,000+ daily transactions. Designed Yubi’s Supply Chain Finance product - cutting disbursal time from 7 days to 1 day through seamless UX. Worked on the initial design system and product architecture, laying the groundwork for future scalability.

• Product Designer · Digiryte2017-09-01 – 2019-08-01

  Delivered UX for 10+ products across healthcare, e-commerce, and B2B SaaS. Revamped a German e-commerce platform, leading to a 94% increase in gross margin. Redesigned NHS workflows and built scalable UI systems that reduced internal ops by 60%.

• Visual Designer · Digiryte2016-05-01 – 2017-08-01

  Created brand identities, pitch decks, and marketing assets aligned with product and business goals. Designed UI mockups and visual systems supporting product designers across web and mobile platforms.

• Independent Consultant · Orange Salons2017-12-01 – 2018-06-01

  Led UX and UI design for Orange Salons' website, internal operations tool, and mobile app, complemented by a full brand identity package and both offline and online marketing materials. Achieved an 84% increase in customer retention (market average 27%) and a 40% boost in retail revenue (market average 25%).

• Design Consultant2015-02-01 – 2016-05-01
• Graphic Designer Internship · Optima Response Management Pvt. Ltd.2015-12-01 – 2016-04-01

  Designed print and digital brand assets: brochures, pitch decks, banners, packaging, and signage. Collaborated with cross-functional marketing teams to meet creative briefs across retail and institutional clients.

• Student Director & Design Head · CTF-CEG Tech Forum2014-05-01 – 2015-05-01

  Designed the user interfaces for Kurukshetra '15, CTF '15, and led the design for Cognizant-sponsored XCEED and UNESCO-endorsed Kurukshetra events. Mentored a team of 25 designers, guiding them in design principles, problem-solving, fostering collaboration and skill growth through design thinking and iterative feedback. Conducted design workshops for 250+ students at CEG in 2014 and 2015 as part of CTF club activities, fostering young minds in design principles and creative problem-solving.

Education

• College of Engineering, GuindyMaster's degree, Computer Science

Similar talent on Pangea

Jawad S.Senior Product Designer with a focus on UX/UI, Strategy, and System ThinkingRemote, OR 97458Marco R.UX/UI Product Designer | Complex Systems & Design Systems | B2B & MarketplaceMadrid, SpainSrishti B.Product Designer | UX Designer | Experience DesignerMenlo Park, CAMoira G.Product Designer & UX Consultant | Turning Complex Systems into Clear, Usable ExperiencesRaleigh, NC