Renee Fouche

About

Seasoned Digital Marketing Expert and Growth Marketing Manager with over 20 years of transformative experience. A metrics whisperer fluent in analytics, I specialize in propelling businesses toward sustainable growth through tech-savvy strategies. Let's connect to ignite your brand's digital excellence and achieve unparalleled success.

Experience

• Director of Marketing & Partnerships · KamKal Marketing & Media, Inc.07-01-2011

  Lead Growth Strategy: Spearheaded digital user acquisition programs, driving growth through paid social, paid search, affiliates, and ad networks. Led high-performing campaigns to exceed KPIs for ROAS, CAC, and LTV. Budget Management: Managed a multi-million-dollar digital marketing budget, consistently optimizing spend and ensuring efficient resource allocation to meet acquisition goals. A/B Testing & Analytics: Developed and implemented A/B testing strategies to optimize conversion funnels and enhance performance across digital channels. Regularly analyzed data to identify trends and drive actionable insights. Creative Strategy: Led deep creative analysis to guide digital acquisition campaigns, translating data insights into actionable recommendations for new creative directions. Team Leadership: Mentored a team of growth marketers, fostering a culture of continuous improvement and supporting them in achieving their goals. Collaboration: Worked cross-functionally with product, data, and CRM teams to align marketing strategies with company-wide growth initiatives, contributing to the success of growth experiments and projects. Attribution & Reporting: Managed reporting processes, including attribution modeling (SKAN, Last Click, MMM), and developed dashboards for leadership visibility on campaign performance and growth metrics. Campaign Success: Increased user acquisition by over 40% year-over-year through data-driven strategies and continuous optimization.

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