Rhyne Harris

About

Highly motivated digital marketer with over 10 years of experience in project management, data analysis, and platform implementation. Expertise in digital presence and branding within the property management industry. Skilled in content strategy, social media marketing, and analytics.

Experience

• Student · Full Sail University2009-09-01 – 2011-06-01
• Digital Marketing Coordinator · 704 Shop05-01-2018

  - Develop performance dashboards and track KPIs to uncover customer insights and guide marketing strategy. - Collaborate on paid marketing strategies, including Google Ads and Meta Campaigns, to drive traffic and conversions. - Launched and managed SMS marketing channel (Attentive), developing targeted content (graphics, copy) and utilizing A/B testing to optimize customer engagement and drive conversions by 35%. - Lead content creation partnerships with PGA, NASCAR, and Charlotte FC, significantly improving global conversions. - Proactively tackled communication bottlenecks by spearheading Slack implementation and team onboarding, boosting internal collaboration. - Leveraged direct customer interactions to gather firsthand feedback, informing strategies to enhance customer experience and engagement. - Produce high-impact visual content strengthening branding across channels. - Improved data management and workflow efficiency by implementing and managing database platform (Airtable) to centralize complex project data. - Create SEO-friendly product copy and campaign messaging to increase site visibility and conversion rates.

• Digital Content Creator & Photographer · Freelance2011-11-01 – Present

  Design and execute content strategies for lifestyle, editorial, and commercial clients to boost digital presence. Produce visually compelling media for web, social, and print campaigns, increasing audience engagement. Consult clients on brand strategy and visual identity, helping enhance brand storytelling and consistency. Worked with stakeholders to align content with business and marketing goals.

• Social Media Coordinator · GMP Performance2016-12-01 – 2018-05-01

  Partnered with global brands to create digital and print campaigns reaching over 1 million users. Grew social media audience by 65% to over 20,000 followers through strategic media planning and content execution. Created and executed content strategies that elevated audience engagement and conversions. Streamlined digital asset organization, resulting in smoother cross-functional collaboration between marketing and sales teams.

Education

• Full Sail Real World EducationBachelor of Science (BS), Recording Arts Technology/Technician

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