Madeline Trotter

About

I'm a self-taught digital marketer who specializes in social media strategy, content creation, and campaign execution for beauty, wellness, fashion, and hospitality brands. I've worked with real clients on everything from email marketing and influencer research to social scheduling and branded content. I bring both creative vision and analytical thinking to every project, and I'm ready to hit the ground running from day one.

Experience

• Digital Marketer · The Global Career Accelerator08-01-2025 –

  Currently enrolled in a cohort-based digital marketing certificate program designed to build core competencies in digital strategy, SEO, content marketing, branding, and campaign execution. On track to complete the program and earn the Digital Marketing Immersion Certificate by December 2025.

• Digital Marketing Apprentice | Specialist · ActionCOACH St. Louis West06-01-2025 – 09-01-2025

  Completed a digital marketing apprenticeship with ActionCOACH St. Louis West through Acadium, creating social media campaigns and managing LinkedIn outreach with Dripify. Earned a professional referral for strong performance and collaboration.

• Digital Marketing Coordinator · Freelancer06-01-2025

  Freelance Digital Marketing Coordinator specializing in social media management, content creation, and brand development for small businesses and entrepreneurs. Designed branded social media graphics, Eventbrite banners, and promotional assets for business and networking events. Designed and produced branded catalogs and marketing materials using Squarespace and GoDaddy to support client promotion. Planned and scheduled 20+ social media posts using GoHighLevel and Meta Business Suite to maintain a consistent brand presence across platforms. Created visual assets using Canva and Adobe Creative Suite while maintaining consistent brand messaging across all client accounts. Developed and executed email marketing campaigns using Klaviyo and Mailchimp to drive client engagement and audience growth. Analyzed campaign performance and audience data using Google Analytics to optimize content strategy and improve results.

Education

• Indiana University BloomingtonMedia Advertising, Advertising
• CareerFoundryCertificate in Digital Marketing, Digital Marketing

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