Richa Naik

About

Digital Marketing Specialist | SEO, Google Ads, Social Media, Content & Web Strategy Versatile and results-driven digital marketer with expertise spanning SEO analysis, Google Ads management, social media strategy, blogging, website development, and client servicing. Skilled in executing data-driven campaigns that enhance online visibility, drive targeted traffic, and deliver measurable ROI. Proficient in SEO audits, keyword research, on-page & off-page optimization, technical SEO (site architecture, schema markup, Core Web Vitals), and content strategies aligned with E-E-A-T guidelines. Experienced in managing Google Ads campaigns across Search, Display, Shopping, YouTube, and Performance Max, leveraging advanced targeting, bid optimization, and conversion tracking to maximize performance. Hands-on in social media content creation, ad campaigns, community engagement, and brand storytelling across platforms including Facebook, Instagram, LinkedIn, and X (Twitter). Adept at blogging, SEO-focused copywriting, and content calendar management to strengthen authority and audience engagement. Capable of website planning, CMS-based development (WordPress, Shopify, Wix), and UX optimization to improve user journeys and conversions. Experienced in client relationship management and delivering digital awareness campaigns that educate, inspire, and engage target audiences. Core Competencies: Search Engine Optimization (Technical, On-Page, Off-Page) Google Ads & PPC Campaign Strategy Social Media Marketing & Advertising Content Strategy, Blogging & Copywriting Website Development & UX Optimization Client Servicing & Project Coordination Digital Awareness & Brand Campaigns Analytics, Reporting & ROI Optimization

Experience

• Digital Marketing & AI Growth Hacker · Raven Labs03-01-2025

  Growth-focused marketing strategist blending creative vision with AI innovation to scale brands faster. Specializes in AI-enhanced campaigns, predictive analytics, and growth hacking tactics that boost acquisition, engagement, and retention. Skilled at building high-converting funnels, optimizing paid & organic channels, and leveraging automation for smarter, faster decision-making.

• Senior SEO Analyst · Coalition Technologies04-01-2022 – 02-01-2025

  Results-driven Senior SEO Analyst with expertise in designing and executing end-to-end SEO strategies that boost organic visibility, traffic, and conversions. Proficient in technical SEO audits, site architecture optimization, and schema markup to enhance crawlability, indexation, and search rankings. Skilled in keyword research, competitive gap analysis, and search intent mapping to drive high-quality traffic.

• Digital Marketing & Client Servicing Specialist · Vinsan World11-01-2021 – 02-01-2022

  Versatile digital marketing professional with a proven track record in client servicing, ensuring seamless communication, campaign alignment, and exceptional delivery across projects. Experienced in end-to-end social media management—from content strategy and creative direction to performance tracking and community engagement.

• Google Ads Executive · Webware.ai02-01-2019 – 10-01-2019

  Performance-focused Google Ads Specialist with expertise in planning, launching, and optimizing high-ROI PPC campaigns across Search, Display, YouTube, Shopping, and Performance Max. Skilled in keyword research, audience targeting, ad copy creation, A/B testing, bid strategy optimization, and conversion tracking to maximize reach and profitability.

• Digital Marketing Specialist · Rubiq Solutions05-01-2018 – 02-01-2019

  Results-driven digital marketer with expertise in SEO strategy, Google Ads management, content creation, and social media marketing to drive brand visibility, traffic, and conversions. Skilled in conducting comprehensive SEO audits, keyword research, on-page & off-page optimization, and technical improvements to boost search rankings and organic performance.

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