Rick St Louis

About

I’m Rick St. Louis*, a Product Designer + Film Photographer with an eternal curiosity about the world. I deliver thoughtful UX solutions based on observations from life and conversations with people. I have experience in Art Direction, Product Management, User Research, UX Design, & UI Design. I also shoot digital and film photography for professional/personal projects.

Experience

• Product Designer · Endeavor01-01-2022 – 03-01-2024

  After several UX roles, I moved back into Design. Our team's goal was to build digital products for company-owned events that would generate revenue and improve the experience for customers attending the events. In this role, I utilized my experience as a UX Researcher to lead brainstorming sessions, moderate retrospectives, conduct ethnographic research at events, interview users, and report my findings. I also created style guides, component libraries, wireframes, and hi-fi mocks. I consistently shared designs with Product Managers and Developers to ensure my UX met requirements. I would also present my work at Design Reviews to fellow Designers for feedback. I helped design mobile apps for Hype Park Winter Wonderland (HPWW) and Barrett-Jackson (BJAC). I created interactive maps for the HPWW and BJAC mobile apps. I attended HPWW to empathize with our customers' biggest pain points and reported my findings to internal stakeholders. I redesigned the digital experience for buying tickets to HPWW for an internal test. I also designed an MVP for an internal commerce platform to be used for priority events with the 2024 Paris Olympics as the initial use case. Team chemistry is huge to me, so I always embrace new members so they feel supported, heard, and welcomed. I volunteered my spare time with several colleagues to plan monthly hybrid/in-person events to boost morale. With a large remote team, these events were critical to helping us get to know each other. We hosted team dinners, terrarium garden workshops, wine tastings, game nights, and more. I also took photos of these events and shared them with the team to encourage more people to join.

• UX Researcher · Endeavor05-01-2021 – 2022

  I began this role by shadowing a Lead UX Researcher for several months and assisted with studies where needed. Some of my duties included recruiting test participants, setting up tests on UserTesting, taking notes during interviews, and summarizing insights for research reports. I then went solo and tackled research projects for several internal products. As a UX Researcher, I created Research Plans, Discussion Guides, User Personas, and Insight Decks. I recruited test participants on my own and with UserTesting. I interviewed users, led debriefs, led brainstorming sessions, analyzed findings, delivered high-level takeaways, and presented findings to stakeholders.

• Product Manager/Product Designer · Endeavor05-01-2020 – 05-01-2021

  With no experience in UX, I served as the Product + Design + User Research Lead for an online book club management platform called Shelf. I interviewed 20+ book club members and authors to investigate the competitive landscape for online book clubs. After successfully pitching the concept to internal stakeholders, I obtained funding to onboard Developers, Program Managers, and several colleagues internally from Strategy, Marketing, and Design. I wrote Quarterly Roadmaps, Product Requirement Documents, and User Stories. I managed internal stakeholders and worked with 2 Subject Matter Experts (SMEs) from the WME Literary department. From a design perspective, I branded Shelf and built a style guide, component library, wireframes, hi-fi mocks, and prototypes using Sketch and InVision. My designs were regularly shared with Developers for feedback. While in this role I also helped recruit/onboard Product Managers, a UX Researcher, and a Head of Design for the team. This role ended when I helped onboard a new Product Manager to the project.

• Digital Designer · Endeavor06-01-2015 – 05-01-2020

  I created organic/paid social content for Endeavor-owned properties including podcasts, events, streaming services, and more as part of a small internal marketing team. I shot and edited photos for internal events. I assisted in recruiting/onboarding new creatives and mentored junior creatives.

• Freelance Designer · Wasserman Media Group2015 – 02-01-2015

  Worked alongside a Creative Director to design all the print signage for the NBA House at LIU's Brooklyn Paramount Theatre during the NBA All Star break in 2015.

Education

• Ringling College of Art and DesignBFA, Advertising Design

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