RINAH SEO

About

As a UX designer with a degree in Business Management, I bring a unique blend of strategic thinking and design sensibility. I focus on crafting meaningful, accessible experiences that serve users while helping businesses grow through thoughtful, inclusive design. Product & UX designer with a business management background, blending strategic thinking with design sensibility to craft meaningful, accessible digital experiences. Experienced in travel and AI interaction domains.

Experience

• UX/UI designer · Charis08-01-2025 –

  Designed and delivered a proof-of-concept for the website service, defining the core value proposition and validating early design direction. Collaborated with stakeholders and engineers. Created and launched a subscribe landing page to streamline onboarding and support early user acquisition.

• UX/UI designer · Praiyerly07-01-2025 –

  Enhanced accessibility and user experience by introducing WCAG-compliant color palettes and refining layout for clarity, hierarchy, and responsiveness. Implemented the sense of interaction and emotional connection between users and AI by introducing aura-based animation during prayer sessions, replacing static character placement with dynamic visual feedback. Collaborated with the marketing team to craft social media campaign copy and visual concepts, strengthening brand voice and emotional resonance.

• Assistant Manager · PRT Travel Agency04-01-2022 – 10-01-2023

  Collected customer trip feedback through surveys to identify recurring issues, collaborated with partners to implement improvements, and contributed to increased customer satisfaction.

• Assistant Manager · MIRE Travel Agency10-01-2018 – 03-01-2020

  Website redesign project by researching competitors, creating layouts, and developing a new site map—doubling click-through rate and driving a 30% sustained increase in travel bookings.

• Assistant Manager · PRT Tour04-01-2022 – 10-01-2023

  Managed the inbound travel team and worked on hotel contracts.

Education

• DesignlabUX/UI design
• California State University-San BernardinoBachelor of Business Administration - BBA

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