Robbie Wade

About

I am a performance marketing specialist with 8 years of experience in global e-commerce and paid media, helping brands scale through smart, data-driven strategies. Currently, I lead performance at a growth agency and venture fund, working closely with DTC brands to optimise their paid media, creative testing, and overall digital marketing. Before this, I spent six years in agency, where I helped grow the agency from a startup into a well-established e-commerce and paid media consultancy. Over the years, I’ve worked across multiple verticals, but my core experience is in fashion DTC for brands like Stella McCartney,Heliot Emil, Stussy,and A.P.C. I take a full-funnel approach, combining creative testing, data analysis, and performance marketing to scale brands efficiently. My style is hands-on,I like to get deep into the numbers, test new creative angles, and find the right balance between brand-building and conversion-driving strategies.

Experience

• Head of Performance · ANOTHER COMMUNITY10-01-2024

  Another Community is a brand platform focused on empowering brands’ holistic 360-degree growth by offering growth capital, digital and D2C services, fulfilment, and logistics. We are a collective of passionate entrepreneurs and creative visionaries, united in our commitment to reshape the way brands are built: through fostering strong partnerships, cultivating new growth strategies, championing innovation, inspiring the next generation, and driving positive change.

• Performance Team Lead, Senior Paid Media Consultant, Paid Media Consultant, Paid Media Executive · Vervaunt01-01-2020 – 10-01-2024

  Client Strategy: Creating & managing paid media strategies for a client portfolio which included Stüssy, Stella McCartney, Astrid & Miyu and A.P.C. Team Management: Training & leading a team of paid media consultants. Digital Consulting: Providing in-depth e-commerce & paid media advice to support wider business decisions. As a Senior Paid Media Consultant, contributed to strategic planning and execution of paid media campaigns. As a Paid Media Consultant and Executive, supported the team in executing and optimizing paid media strategies.

Education

• Nottingham Trent UniversityBachelor of Arts (B.A.) 2:1, Marketing
• Bedford School

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