Rodrigo Fontes

About

With a robust educational background, including an Executive Program in Strategic Innovation from The Wharton School and multiple MBAs from Ibmec and Pontifícia Universidade Católica do Rio de Janeiro, this accomplished professional has excelled in various high-impact roles. Currently a Partner at STRIVE, they support and empower founders to build extraordinary ventures. Previously, as VP Global Marketing at Tinder, they spearheaded global brand marketing strategies and managed cross-functional teams across the Americas. Their tenure at Tinder also included roles as Sr. Director for Latin America and Country Director for Brazil, where they led regional growth strategies and marketing operations. Additionally, they served as Chief Marketing Officer at Spot Educação, directing marketing and branding strategies for multiple business units. Their career is marked by a consistent focus on innovation, strategic growth, and effective team leadership.

Experience

• VP Global Marketing · Tinder08-01-2022 – 07-01-2024

  Spearhead the Global Brand Marketing strategy, driving global brand campaigns, Media Planning (brand & performance), and social strategy focusing on full funnel growth. Responsible for providing guidelines for regional campaigns, social and media strategies while overseeing execution across the Americas (US, Latam and Canada). Manage cross-functional teams to develop innovative Marketing initiatives that align with growth, brand and ROI objectives.

• Sr. Director - Latin America · Tinder11-01-2021 – 07-01-2022

  Led the regional multi-year business growth strategy + annual and quarterly marketing plans, including regional investment strategies, partnerships, media strategy and marketing innovation initiatives. Managed the regional marketing budget, operational structure, processes, headcount planning, performance reviews and career development of Latams team and manages E2E Marketing Execution in the region with special focus on Brazil and Mexico.

• Country Director - Brazil · Tinder05-01-2019 – 10-01-2021

  As Country Director for Brazil, I spearheaded the marketing strategy and operations, leading end-to-end go-to-market plans from consumer insights and trends mapping to campaign execution, media strategy, partnerships, and analytics. I managed the local budget to drive full-funnel growth and ensured effective daily operations, maximizing ROI and effectiveness.

• Partner · STRIVE06-01-2024

  Partner within Strive, aiming to support and empower founders to build extraordinary things.

• Chief Marketing Officer · Spot Educação08-01-2018 – 05-01-2019

  Directed the Marketing and Branding Strategies for all the holding's business units: 1) Cultura Inglesa (brick & mortar English Language Schools), 2) Edify (B2B bilingual program for schools), 3) codeBuddy (brick & mortar coding school for kids) and 4) Cultura On Line (Online English course). Head E2E of the online courses BU.

Education

• The Wharton SchoolExecutive Program, Strategic Innovation
• IbmecMBA, Business Management
• Pontifícia Universidade Católica do Rio de JaneiroMBA, Marketing
• Fundação Dom CabralLeadership Executive Program, Business Management
• Pontifícia Universidade Católica do Rio de JaneiroBA, Communications and Advertising

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