Roger Omurana

About

Swahili Translator | Localization QA | Editorial Content Analyst with a background in English Literature and Applied Linguistics, plus AI-assisted content evaluation and data-driven editorial analytics. Experienced in reviewing, editing, validating, and optimizing digital content to maintain linguistic accuracy, cultural relevance, and consistent brand voice. Skilled in English–Swahili language quality assurance, content analysis, AI/ML fundamentals, statistical analysis, SQL/database tools, and performance reporting.

Experience

• Content Analytics Manager · Blumteq Technologies Limited2026

  • Leverages AI-powered analytics tools to track content performance KPIs, driving editorial strategy and organic traffic growth. • Designs performance dashboards delivering clear, data-driven insights to leadership for informed decision-making. • Manages and mentors cross-functional teams of writers, editors and designers, improving project delivery efficiency. • Conducts competitor market research using analytical frameworks to identify emerging content trends and gaps.

• IT Manager · Xopum Consultancy2024 – 2026

  • Applied data analytics to measure content engagement and optimise editorial calendars for maximum audience reach. • Used keyword research and SEO analytics to increase search visibility; consistently met tight delivery deadlines. • Refined editorial guidelines using performance data, maintaining consistent brand voice across all channels.

• Data Analyst Intern · Rhodium Concepts2022 – 2024

  • Performed data cleaning and validation on large spreadsheet datasets, ensuring accuracy and integrity for analysis. • Developed custom analytical reports using database tools, supporting management in evidence-based decisions. • Analysed user requirements and system requests, translating business needs into structured data insights.

Education

• Kenyatta UniversityMA, MA Applied Linguistics
• University of MasenoBA, BA English Literature
• Kangundo High SchoolKCSE, Kenya Certificate of Secondary Education

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