Rory O.

About

With a diverse background in art direction, brand design, and marketing, I have honed my skills across various industries. I hold a Bachelor's degree in Comparative Literature and Dance from the University of Massachusetts Amherst and studied Digital Communication and Media at Hudson Valley Community College. As a self-employed Art Director and Brand Designer since 2018, I specialize in creative consulting, graphic design, and social media. My experience includes a role as Art Director at Havas Health Plus, where I developed 360 advertising campaigns and managed visual identities. I also served as Marketing Manager at Baldwin Risk Partners, maintaining brand integrity across multiple brands. At LeaseTrack, I was Head of Market Research, driving innovation and strategic marketing initiatives. My apprenticeship at The Workshop provided me with valuable insights into the advertising industry. I am passionate about translating business needs into compelling visual narratives and strategic marketing solutions.

Experience

• Art Director & Brand Designer · Self-Employed01-01-2018

  Freelance creative consulting, graphic design, art direction, and social media.

• Art Director · Havas Health Plus01-01-2022 – 09-01-2022

  Developed concepts on strategy with an eye for design. Created materials for 360 advertising campaigns. Acted as brand steward by managing design, typography, and overall visual identity. Collaborated closely with account, creative, editorial, and project management teams, and created a steady stream of visual content. Translated business and user requirements into design deliverables such as wireframes, design mockups, and interactive prototypes.

• Marketing Manager · Baldwin Risk Partners02-01-2021 – 01-01-2022

  Maintained brand integrity across all internal and external marketing initiatives for the Effective Coverage, LeaseTrack, and Millenial Specialty Insurance brands, and assisted with several other specialty brands under this unit. Duties included creating style guides, brand guidelines, brand vision, and planning and execution of all communications.

• Art Director Apprentice · The Workshop07-01-2021 – 10-01-2021

  This program educates art direction and copywriting apprentices about the advertising industry, and gives them briefs, mentorship, and community needed in order to make book-worthy work.

• Head Of Market Research · LeaseTrack12-01-2019 – 02-01-2021

  Partnered closely with CEO, President, and external managing principals to ensure constant innovation of the LeaseTrack solution. Defined and executed the marketing strategy, built out the marketing team, and scaled growth through marketing channels, brand identity and product positioning. Owned strategic development and continuous optimization of omnichannel engagement strategy. Created lead generation strategies to drive new business opportunities. Developed engagement strategies and demand generation programs to fuel business growth. Drove thought leadership in support of the engagement strategy. Managed the design and execution of ongoing major marketing research platforms to support data-driven insights that influence planning and decision making.

Education

• University of Massachusetts AmherstBachelor's degree, Comparative Literature / Dance
• Hudson Valley Community CollegeDigital Communication and Media/Multimedia

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