Rossa Sabu

About

👋🏽 Hi, I’m a recent graduate from the University of Wisconsin - Madison with a Bachelor’s of Science in Data Science, Communication Arts, & Computer Science. I am passionate about storytelling - whether it be through data, design, or writing, & I hope to build a career that blends my love for technology and communications. Let’s work together!

Experience

• Captain · Wisconsin Surma Bollywood Fusion Dance Team04-15-2020 – 05-26-2022

  • Spearhead marketing campaigns that increased Instagram followers by 20% & post interactions by 35% within my first 3 weeks • Organize logistics & communications with 11 person cross-functional board, 25+ person team & 80+ applicants • Create digital media (Adobe Photoshop, Adobe Illustrator, Adobe AfterEffects, Canva) and social media content calendar for Instagram, Facebook, Twitter, TikTok • Spread cultural awareness throughout the campus by performing at local gigs and national competitions, ranging from 400-4000+ combined YouTube views per performance • Manage thematic dance production & set design, team budget of $10K+, logistical and administrative duties • Honors include competing at the fusion dance circuit's 2021 National Championships; exhibitioning for the classical dance circuit's 2021 National Championships; 1st Place at Pittsburgh, Detroit, and Santa Barbara; 3rd Place at Iowa City; etc.

• Media Design · Aa Dekhen Zara Entertainment05-21-2021 – 04-29-2022

  • Create brand book to be used for all ADZ media representation in team of 4, including executive directors and media design chair • Design Registration & Acceptance Packets for release to 192 fusion teams nationwide • Design the official ADZ competition merch for VIPs, Executive Board, Liaisons, Event Managers, and 300+ members from competing teams • Create media and templates for Facebook, Instagram, GroupMe

• Project Manager · Levare10-21-2020 – 02-18-2021

  • Facilitated communications between a 6-person team (3 web developers, 1 UI designer, 1 business developer and 1 social media manager) to direct the completion of client needs • Communicated technical concepts to non-technical audience • Oversaw scope, cost, timeline, and quality throughout the volunteer digital consulting projects

• Independent Consultant · Parker DeweyInvalid date – Invalid date

  10+ freelance micro-projects with companies ranging from startups to Fortune 500. Roles include Product Development, Corporate Communications, Ethics & Compliance, Recruitment, Customer Success, Marketing, Web Design, and Public Relations.

• Business Intelligence Reporting Intern · Medica05-17-2021 – 08-27-2021

  Intern in Medica's Finance, Actuary, and Analytics Unit, Data Analytics Department • Documented migration of Oracle Business Intelligence Enterprise Edition (OBIEE) 12c to Oracle Analytics Server (OAS) • Created dashboards, analyses & reports using OBI • Conducted semi-annual OBI license review and audit • Learned about predictive analytics and machine learning uses in the insurance industry • Partook in biweekly scrum meetings using Azure DevOps • Supported Business Intelligence Developers in troubleshooting issues, including using simple logical SQL, doing secondary research, and setting OAS IAM security roles

• User Experience and Programmatic Data Analyst Intern · Peace Corps09-01-2020 – 05-01-2021

  eIntern in the Peace Corps Office of Third Goal and Returned Volunteer Services • Collected & analyzed qualitative & quantitative data about hundreds of Returned Peace Corps Volunteers (RPCV) to support RPCV communications • Identified gaps in fields & categories in the RPCV CRM & stories/trends to publicize the Peace Corps Domestic Dividend • Successfully completed Peace Corps Records Management & Workplace Safety training

• Webmaster · Badger Catholic02-12-2019 – 05-03-2021

  • Updated programming advertisement via WordPress website & weekly MailChimp newsletter of 2100+ subscribers • Used a combination of traditional and digital marketing methods to increase newsletter subscriptions by 10% in 2 semesters • Facilitated discussions about faith at UW-Madison via bi-monthly tabling events • Volunteered monthly at local churches and events across Madison, including Christ Presbyterian Church's English Conversation Time – a flexible program that gathers internationals & Americans for English practice, friendship, and cross-cultural exchanges • Redesigned WordPress website as part of rebranding efforts

• Brand & Social Media Specialist Intern · Desi Dance Network, Inc.06-30-2020 – 09-30-2020

  • Strategized content development for major social media platforms, website & app for nonprofit serving 10K+ consumers • Profiled key consumer groups within nonprofit, dance & South Asian space to recommend social media marketing tactics • Collaborated with 5 other interns to develop a content calendar and other independent projects

• Student Data Analyst · University of Wisconsin-Madison02-08-2021 – 04-19-2021

  • Researched best practices for data visualizations to update UW-Madison Tableau Standards • Used survey data to pinpoint where consumers are requesting exceptions to UW-Madison Tableau Standards • Reviewed technical documents about Cloud project security models and cleaned up documents to be more understandable through consistent headers, formatting, tabs, bullets, etc.

Education

• University of Wisconsin-MadisonBachelor's Degree, Data Science & Communication Arts

Similar talent on Pangea

Emani C.Content Marketing, Copywriting, Social Media Marketing, Email MarketingAtlanta, GAElia M.Copy + Scriptwriter, Social Media Manager, & Creative StrategistBrooklyn, NYLucine P.Communications Professional & Data Analyst | Storytelling & Data InsightsLos Angeles, CAzoe C.Aspiring science writer, editor, and artist!Edgerton, WI 53534