Emani Calaman

Emani Calaman

Content Marketing, Copywriting, Social Media Marketing, Email Marketing

7 yrs experience · Atlanta, GA · <10 hrs/week

About

Hey there! I'm all about turning creative ideas into reality as a Creative Project Coordinator. I've got a strong background in content direction, project management, and building great client relationships. With a Bachelor of Business Administration in Marketing and a keen eye for visual aesthetics, I love creating amazing experiences through careful planning, effective teamwork, and creative problem-solving. I have experience in various industries including retail, technology, and consulting, utilizing productivity tools like Google Workspace, Microsoft Office Suite, Notion, Asana, ClickUp, Trello, Slack, Adobe Creative Suite, Canva, Figma, Dubsado, and Mailchimp.

Skills

Content CreationContent PlanningCopywritingEmail MarketingSocial Media Management

Experience

  • Digital Marketing Intern · Sky Society08-01-2024 – 03-01-2025

    Designed and distributed email newsletters to email list of 16k with a 62.9% open rate and 2.12% click through rate. Generated community engagement in private LinkedIn group of 21k members through strategic content creation. Utilized SEMrush to conduct keyword research, analyze search trends, and optimize content strategies, resulting in improved search engine rankings and increased organic traffic. Leveraged influencer marketing campaigns in HubSpot to amplify reach and boost brand awareness on TikTok. Conducted market research to stay updated on industry trends and complete in-depth competitor analytics. Crafted purposeful copy across various platforms, including blog posts, social media, emails, websites, and event descriptions. Collaborated with the marketing team to successfully execute a virtual event that sold out, attracting 360 registrations, driving increased community engagement.

  • Marketing Coordinator · Freelance2020-04-01 –

    Edited and optimized blog and website copy using SEO best practices, improving organic traffic and engagement. Managed social media content creation, syndication and weekly reporting for 5+ clients across Instagram and Facebook. Developed innovative and targeted collateral catered to brand image and supported overall brand objectives which elevated customer engagement by 12%. Created, purged, and managed all collateral throughout the entire design process for 20+ clients using Google Drive. Transformed brands, products, and services by identifying inefficiencies and created consulting plans.

  • Marketing Project Coordinator · BMW Creative Consulting2022-10-01 – 2024-02-01

    Strategized with CEO to create, market, and launch a new beauty product line. Led the integration of Asana as the primary project management tool, transforming team productivity. Managed social media content creation and syndication and performed competitor analysis for outbound marketing. Wrote search engine optimized content for the company blog on Wordpress. Collaborated with cross-functional teams including graphic designers, content writers and web developers. Successfully managed up to 4 projects simultaneously and over 10 projects total, meeting deadlines reliably. Managed projects, workflows, and CRM to efficiently send emails to prospects and clients.

  • Marketing Administrative Assistant · BMW Creative Consulting2022-10-01 – 2022-12-01

    Created and implemented communication plans to manage and ensure high satisfaction of stakeholders' expectation. Liaised between clients and their customers to ensure quality of services, overall customer satisfaction, and account growth, resulting in a 22% increase in customer retention rates. Coordinated and executed all elements of stakeholder events including logistics, budgets, venue selection, activity planning, transportation and entertainment. Coordinated with key departments, using Zoom, Figma, Notion, and Slack - routed projects through the entire project lifecycle to ensure seamless execution of over 5 projects simultaneously.

  • Training Coordinator · Winston Retail2022-01-01 – 2022-11-01

    Enhanced client materials, created internal project materials, and trained merchandise coordinators. Assisted in the development and implementation of visual merchandise SOP of over 120 stores in 8 regions. Reviewed and approved store visit reports and provided feedback to improve field support initiatives by 17%. Managed project progress and productivity of field teams, monitored and tracked weekly schedule.

  • Merchandise Coordinator · Winston Retail2021-07-01 – 2022-11-01

    Collaborated with store managers and merchandise planners to maintain fluidity in communication for product layout. Provided a unique and engaging customer experience while educating customers on products and services. Analyzed reports to optimize sales strategies and exceed team quotas by an average of 98% per month.

  • Applecare Customer Service Supervisor · Apple2016-01-01 – 2020-07-01

Education

  • Georgia State UniversityBachelor of Business Administration - BBA, Marketing/Marketing Management, General

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