Roxanne Palladino

About

Hi! I’m Roxanne (aka @socialmediarox), a Social Media Manager with a passion for content strategy & creation. I help small business owners tell their stories, build online communities, grow their presence, and (most importantly) ROCK their social media. With a background in digital marketing, film/TV production, and storytelling of all kinds, I help brands create engaging content and develop smart strategies to connect them with their audience.

Experience

• Social Media Strategist · Haute Flash01-01-2024 – 07-01-2024

  Social media and marketing consultant for functional fashion start-up Aided founder in brainstorming and production of social media content Managed online branding design and vision

• Promotions Director · VIC Radio05-01-2023 – 12-01-2023

  Oversaw all online and on-campus promotions Managed station social media accounts (Instagram, Twitter/X, Facebook, and TikTok) Launched and created VIC’s TikTok Coordinated placement of DJs at events

• Public Relations Coordinator · ITHACON Comic Con01-01-2023 – 05-01-2023

  Wrote press releases and kept in contact with local and comics/entertainment industry press to promote ITHACON, the second longest-running comic convention in the US Coordinated with other ITHACON teams to identify topics for promotion Planned and executed local on-the-street promotions efforts including distribution of posters and flyers on Ithaca College and Cornell campuses and around city of Ithaca Supported guests and panelists at the event Provided general event and panel staffing

• Virtual Street Team Member · Fan To Band07-01-2022 – 03-01-2024

  Engaged in grassroots promotion efforts for music of several types Attended workshops, panels, and events to develop entertainment industry skills Part of a worldwide network of music fans and young professionals

• Content Producer · ICTV04-01-2021 – 08-01-2023

  Content Producer for Good Day Ithaca (live-format morning news) from Season 8 to Season 11 Winner of two NYSBA Excellence in Broadcasting Awards for Outstanding Morning Newscast Finalist for SPJ Mark of Excellence Award Oversaw weekly productions Managed crews of 30+ Edited written work for broadcast Troubleshot problems during production process Aided in development and production of social media show (GDI Weekend Beat, formerly the GDI Update) for vertical platforms (TikTok, Reels)

• Production Crew · ICTV09-01-2020 – 12-01-2023

  Director (in-studio) Assistant Producer Writer Graphics Designer Chyron Operator Cinematographer

• Brand Ambassador · Finger Lakes Environmental Film Festival03-01-2022 – 04-01-2022

  Marketed the festival on social media and helped to run the festival’s Instagram account Provided staffing for a three-week event with virtual panels of artists, filmmakers, academics, and creators of all types Aided in event coordination, ideation, and promotion

• Influencer Marketing Intern · Trendsetter Media & Marketing11-01-2019 – 01-01-2020

  Wrote blog posts, drafted PR pitches, and searched for possible new clients and partners Monitored and engaged with current influencer partners using company social media accounts

Education

• Ithaca CollegeBachelor of Science, Emerging Media

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