Rupal Rao

About

I’m a creative marketer with a strong editorial foundation and a sharp eye for brand storytelling. I’ve led marketing campaigns, built content strategies, and brought creative direction to projects across industries—from the Whitney Museum to The New School, Parsons, and independent media and publishing. I’ve contributed to membership and marketing at Whitney, led social strategy at Aam Aadmi Party, and delivered freelance marketing support via Fiverr. With an MA in Journalism & Publishing from The New School (Parsons), I bring a research-driven, insight-led approach to marketing. I combine that with strong instincts, quick decision-making, and a knack for pattern recognition—skills that help me solve creative problems and move ideas forward fast. I’m currently open to marketing, brand strategy, and content roles across fashion, art, media, and innovative tech. Based in Chicago, I’m excited to bring my storytelling and data-driven creativity to teams that intersect culture and technology.

Experience

• Membership and Marketing · Whitney Museum of American Art01-01-2025 – 05-01-2025

  Contributed to promotion and engagement strategies for the Whitney Museum through social listening, trend research, and event programming.

• Communications Assistant, Copy Editor · The New School12-01-2023 – 05-01-2025

  Supported communications strategies, analyzed media coverage, and produced reports; developed media alerts and invitations to increase press attendance.

• Head of Social · Aam Aadmi Party08-01-2021 – 07-01-2023

  Led social media strategy, produced 20-25 multimedia posts weekly across platforms, and tracked performance to improve engagement.

• Fiverr Service Provider · Fiverr07-01-2020 – 08-01-2023

  Provided freelance services remotely across multiple projects, delivering creative marketing and content support.

• Social Media Manager · Aam Aadmi Party02-01-2020 – 07-01-2023

  Managed social media platforms for Aam Aadmi Party, enhancing online presence and engagement with the public.

Education

• The New School, ParsonsMaster of Arts (MA), Journalism & Publishing
• University of DelhiBachelor of Arts, Political Science

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