Rupal Rao

About

I’m a creative marketer with a strong editorial foundation and a sharp eye for brand storytelling. I’ve led marketing campaigns, built content strategies, and brought creative direction to projects across industries—from the Whitney Museum to independent media and publishing. With an MA in Creative Publishing & Critical Journalism from The New School, I bring a research-driven, insight-led approach to marketing. I combine that with strong instincts, quick decision-making, and a knack for pattern recognition—skills that help me solve creative problems and move ideas forward fast. I’m currently open to marketing, brand strategy, and content roles across fashion, art, media, and innovative tech.

Experience

• Membership and Marketing · Whitney Museum of American Art01-01-2025 – 05-01-2025

  Conducted social listening and marketing research projects to inform strategy development. Executed digital marketing and email campaigns, including drafting and distributing direct mail and email communications. Reviewed acknowledgments and welcome packets for new members to ensure accuracy and consistency. Assisted with data management and cleanup in Raiser’s Edge database. Supported tourism marketing and community engagement initiatives to boost local outreach. Contributed to marketing production and advertising efforts, ensuring timely and effective execution.

• Communications Assistant and Copy Editor · The New School12-01-2023 – 05-01-2025

  Produced biweekly media coverage reports analyzing over 50 mentions, enhancing strategic communications across departments. Authored and published 1-4 blog posts weekly for New School News, increasing average page views per post by 23%. Developed targeted media alerts, resulting in a 30% rise in press attendance for major university events. Collaborated with a cross-functional team of editors, faculty, and peers on 45+ editorial projects, ensuring high-quality content aligned with publication standards. Developed strong editing skills in line editing, copyediting (Chicago Manual of Style), and online publishing using WordPress, improving turnaround time by 20%. Supported digital publishing and distribution by uploading articles, formatting content, and maintaining consistency across web and social platforms. Initiated strategic collaborations across academic departments to broaden audience reach, resulting in a 27% increase in engagement with published content.

• Fiverr Service Provider · Fiverr07-01-2020 – 08-01-2023

  Conducted in-depth research and crafted engaging blogs that resonate with target audiences. Provided meticulous editing and proofreading services, enhancing the clarity and impact of client content. Developed diverse written materials including press releases, social media posts, and articles, driving client engagement. Offered expert social media consultations, focusing on Instagram branding strategies that improved client visibility.

• Social Media Manager · Aam Aadmi Party05-01-2020 – 07-01-2023

  Researched emerging trends and breaking news to inform a data-driven content strategy, helping increase post engagement by 32% over a two-month period. Produced, edited, and published 20–25 pieces of multimedia content weekly—including original posts, videos, stories, and news updates—across Instagram (1.3M followers), Facebook, X (Twitter), and the official website, contributing to a 10% rise in follower interaction. Monitored SEO and web traffic using Google Analytics, leading to an 8% improvement in organic reach and a 10% increase in average session duration.

Education

• The New SchoolMaster of Arts - MA, Journalism

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