Ruth Bohdanets

About

I’m a Brand Strategist and Social Media Director experienced in helping small and emerging accounts grow and connect with their target audience. Whether you’re launching a new platform or trying to increase engagement, I can help. • Brand identity development and positioning • Social media strategy, content planning, and audience growth • Growth-focused analytics and engagement optimization I believe strong communication and alignment are key to success, so I prioritize regular updates and collaboration throughout every project.

Experience

• Brand Strategist · Freelance2025-10-01 –

  Developed a clear brand identity and positioning strategy for businesses by aligning visuals, messaging, and tone to attract and retain the target audience. Conducted audience research and analysis to shape brand direction and guide content and engagement strategies. Created brand guidelines and strategy to ensure consistency and long-term scalability across all platforms.

• Social Media Manager · Freelance2019-07-01 – 2026-01-01

  Launched and managed a social media platform on TikTok & Instagram, increasing audience interaction from 85% in two months and that continues to grow. Planned, created, and scheduled high-performing content that connected to current and new audiences. Analyzed performance and adjusted strategy to optimize reach, engagement, and follower growth.

• Apparel Manager · Simax Sports2025-04-01 –
• Beauty Advisor · SEPHORA2023-05-01 – 2024-09-01

Education

• University of North Georgia

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