Ryan Ashton

About

Producer, Director, and Writer with a proven ability to craft engaging, story-driven content. With research, scripting, and project management expertise, I specialize in connecting complex ideas to real-world outcomes through storytelling. I thrive on creating meaningful content that inspires, informs, and empowers audiences. Experienced in educational content, commercial content, branded content, and marketing strategies.

Experience

• Creative Director, Producer · Evolve Inc.2024 – Present

  Collaborated closely with account managers and clients as I formed original commercials and social campaigns that resonated with targeted demographics. Ideated, pitched, scripted, budgeted, hired cast and crew, directed, produced, and edited all content. Oversaw a team of designers to ensure that our work reflected and elevated the essence of our client's brands and objectives on every level.

• Writer · Google2022 – 2024

  Integral to the development and refinement of advanced technology projects through high-quality, data-driven copy. Worked closely with cross-functional teams to enhance and optimize various processes, applying my expertise in language and communication to support key initiatives. Contributions played a significant role in the advancement of innovative technologies.

• Head of Video Content | Producer, Writer, Director · Teez Agency2018 – 2022

  Ideated and pitched a high volume of original video content to numerous major brands and companies every week. Managed a minimum of seven projects at once, each at various stages of production. Wrote all scripts and created relevant mood boards before heading into production. Formed project budgets. Maintained and fostered client relations throughout each project. Produced all production elements: cast and crew hires, set design, etc. Directed all content. Oversaw each edit and ensured its timely delivery and client satisfaction.

• Writer, Director · BEDSIDER.org2013 – 2018

  Conceived, developed, and produced a 15 episode original YouTube educational series balancing high production value with comedic storytelling to address sensitive subject matter and engage the client’s target demographic, all within tight budget constraints. Featured in write-ups in The New York Times, The Huffington Post, Upworthy, and various others. It also garnered more than six achievement awards. Now shown in schools and universities around the world.

• Writer · Red Antler2014 – 2015

  Led the conceptualizing and writing of original commercial and branding content that anticipated media trends and met the client’s goals. Worked with various major start-ups and early-stage companies to lead campaign strategies for their social media, web, print, and major commercial advertisements. Clients included Foursquare, Birchbox, Epicurious, Vevo, and others.

• Creator, Producer · NBCUniversal2012 – 2013

  The sole creator of the original, comedic series, Sebastian Productions. Developed a seamless, creative solution to the show’s branding integration requirements without compromising dramatic or narrative integrity. Pitched the show to network executives where it was optioned and planned for release on NBC and Hulu.

Education

• The University of North Carolina School of the Arts - School of FilmmakingB.F.A, Directing for Film

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