Eric Cloughley

About

I’m a proven Creative Director and Director with a unique ability to lead teams through the uncertainty of the creative process, and deliver an authentic product that ignites an audience. I've partnered with: Disney | Lucas Films | Pixar | Marvel | DreamWorks Animation/Pictures | Sony Pictures | Warner Brothers | 20th Century Fox | MLB | NHL | NBA | Hasbro | Poke’mon CORE COMPETENCIES • Storytelling • Creative Direction • Creative Strategy • Content Strategy • Design • Branded Content • Video Direction • Creative Leadership ACCOMPLISHMENTS • Grew Build-A-Bear's YouTube audience significantly in under one year. Subscriptions improved 68% and organic traffic rose 26%. • Optimized Build-A-Bear's YouTube production process, creating multi-episode shooting days around efficient creative concepts and repurposed existing content to cut the production budget in half, realizing over $200K in annual savings. • Increased Build-A-Bear's YouTube engagement by adding DIY, unboxing and music platforms that excited audiences. New platforms earned a 10 point lift in average View Through Rate of 38% with some episodes reaching a VTR of 50%. OTHER SKILLS AND INTERESTS Creative Strategy | Content Strategy | Creative Direction | Directing | Commercial Direction | Film Direction | Content Direction | Video Direction | Storytelling | Marketing | Public Speaking | Customer Service | Business Development Television | Film | Branded Entertainment | Branded Content | Experience Design | Commercials | Documentaries | Music Video | Stop Motion Videos | New Media | Multimedia | Interactive Advertising | Mobile Devices | Branded Games | Social Media Marketing | Online Marketing | Digital Strategy | Digital Marketing | Video Production | Videography | Producing | Location Scouting | Pre-Production | Casting | Post Production | Editing | Video Editing | Motion Graphics | Video Post-Production | Broadcasting | YouTube | Facebook Writing | Creative Writing | Naming | Messaging | Copywriting | Script Writing | Screenwriting | Music Lyric Writing Concept Development | Brand Development | Strategy | Art Direction | Photography | Photo Direction | Illustration Direction | Branding and Identity | Packaging | Signage Leadership | Team Building | Management | Cross-functional Team Leadership | Mentorship

Experience

• Creative Director | Director · Eric Cloughley Consulting2018-02-01 –

  Consultant with startups, agencies and international companies on branding, design, advertising and content. Clients: AstraZeneca, Buckingham Wealth Partners, Build-A-Bear Workshop, Dubuque Coffee, Ulta Beauty

• Producer | Writer | Director · Pardee Road Productions (Independent film production)2012-08-01 –

  Associated films have played The Cannes Film Festival (non-competition), LA Shorts and many other festivals.

• Creative Director and Manager: Content, Production, Entertainment · Build-A-Bear Workshop2017-01-01 – 2018-02-01

  Defined content strategy for YouTube. Developed over 50 videos in one year. Produced and CD’d 15 national TV commercials with budgets from $42K—$325K. Managed a $1.25M budget. Content/Advertising for: Batman | Beauty and the Beast | My Little Pony | Pokémon | Shopkins | Star Wars | Transformers

• Creative Director and Manager: Creative Services · Build-A-Bear Workshop2014-10-01 – 2017-01-01

  Directed creative strategy and development for 9 to 12 campaign stories per year and 15 new brand stories. Included: EX, POP, packaging, DM, digital, games, apps and advertising. Directly managed 5 creatives. Marketing for: Avengers | Batman | Beauty and the Beast | Disney | Finding Nemo | Girl Scouts | Life is Good | MLB | My Little Pony | NBA | NHL | Pokémon | Shopkins | Spider-Man | Star Wars | Transformers

• Associate Creative Director · Visual Ingenuity, LLC2008-01-01 – 2014-07-01

  Assisted with day-to-day operations, client acquisition, creative direction and business management for this privately held boutique agency specializing in branding and design for startups to Fortune 500 companies.

Education

• Santa Clara UniversityBachelor of Arts - BA
• St. Louis University High

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