Ryan Kelton

About

Ryan Kelton is a seasoned UI/UX designer and graphic information technology expert with a Master of Science and Bachelor of Science in Graphic Information Technology from Arizona State University. He also holds an Associate of Arts in Computer Graphics from Camden County College. Ryan has extensive experience in both corporate and freelance environments. At Starbucks, he served as a Barista Trainer and Strategic Innovation Fellow, where he significantly improved employee retention and app engagement. As a UI/UX Designer at Demystifyd, he led the design process for a web application, achieving a successful product launch and substantial user engagement. Additionally, Ryan has excelled as the Lead Graphic/Web Designer at Ryan Kelton Design, delivering high client satisfaction through responsive web design and branding. His technical skills include Figma, Adobe Creative Suite, and user research techniques.

Experience

• Barista Trainer · Starbucks08-01-2018

  Trained 10 new employees on business standards, using communication and teaching skills resulting in 75% retention.

• Strategic Innovation Fellow · Starbucks09-01-2023 – 12-01-2023

  Led 2 research sessions with Starbucks employees to identify user needs for an internal mobile app, using prototypes, and user stories to gather feedback resulting in a strategy to improve app usefulness and engagement by over 2x. Presented to leadership on how to strategically empathize with retail employees, using research and ideation techniques resulting in a 6x improvement to empathy building practices.

• UI/UX Designer · Demystifyd02-01-2024 – 07-01-2024

  Led the design process for Demystifyd's web application from research to execution, using interaction and visual design principles to create prototypes in Figma resulting in a product launch to 300+ target users from 33+ countries. Collaborated with the CEO in leading the design of Demystifyds marketing materials and a responsive website, using Adobe Illustrator, After Effects, and Wix resulting in 8000+ impressions across social media. Facilitated a usability test with over 5 participants to evaluate the Demystifyd platform, using quantitative and qualitative research techniques resulting in over 70% reduction of user exit rate on key tasks.

• Lead Graphic/Web Designer · Ryan Kelton Design05-01-2022 – 05-01-2024

  Designed 2 responsive websites to improve usability, usefulness, and visual design, using Figma, Squarespace, and user research techniques resulting in 100% client satisfaction. Created a logo and branded marketing materials, using Adobe Illustrator, InDesign, and Photoshop resulting in a 10x improvement to the companys brand identity.

Education

• Arizona State UniversityMaster of Science - MS, Graphic Information Technology
• Arizona State UniversityBachelor of Science - BS, Graphic Information Technology
• Camden County CollegeAssociate of Arts - AA, Computer Graphics
• Hammonton High School

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