Sabrina Carlier

About

An actor, director, and theatrical multi-hyphenate currently working towards her BFA in Drama at NYU's Tisch School of the Arts with a minor in Business of Entertainment, Media, & Technology. Beyond her study and work in the arts, she utilizes her creativity and 2+ years of experience in social media marketing to help businesses boost brand awareness and presence on social media. Currently working as a shoot specialist for The Pao Creative. Previously worked as a content creator and digital marketing specialist at The Pao Creative as well as the Organic Social Media Manager at Knack Bags. To get a taste of what I can do, see my work sample below. If you have questions or would like to connect, message me and let's chat!

Experience

• Shoot Specialist · The Pao Creative05-01-2023

  - Capturing & creating captivating photo and video content for company clients, both New York-based and national, for their social media platforms. - Content creation on these shoots also used for the company's social media platforms. - Collaborates with team on continued training and education in best practices for shoots and client relationships. - Created content utilized in over a dozen viral videos across company and clientele.

• Digital Marketing Specialist · The Pao Creative08-01-2022 – 05-01-2023

  - Managed social media strategy, concept creation, drafting, copy writing, scheduling, posting, and digital analytics for clients. - Collaborated with internal team to strategize for other company clients. - Executed client content shoots, both photo and video, twice a month at client brick and mortars. - Strategized and created several viral videos for clients on the company roster.

• Organic Social Media Manager · Knack, Inc.01-01-2022 – 08-01-2022

  - Planned, executed, created, managed, and analyzed content posted to all brand socials: LinkedIn, Facebook, Twitter, Instagram, and TikTok. - Worked in collaboration with Marketing Director and other team members to plan content around product releases and campaign launches. - Created content, both photo and video, and planned photoshoots with bags, accessories, and models.

• Content Creator · The Pao App09-01-2021 – 08-01-2022

  - Created content for both the app and corresponding TikTok and Instagram accounts by capturing high quality photo and video. - Travelled to businesses and experiences to create content aligned with both the business' and Pao's brand. - After shoots, uploaded all content for brand use as well as posted edited photos and original copy within the app. - Began as an unpaid intern, later promoted to a stipend intern. - Trained in photography and videography best practices for performance on social media.

Education

• New York UniversityBFA, Drama

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