Shelly Liu

About

⭐️ Hello! I am a freelance social media manager and content writer who helps businesses build an impactful social media presence and grow organically. I have 5+ years of experience in social media management, social media strategy, and content marketing. ⭐️ I have helped my clients achieve an average of 124% increase in engagement and 105% increase in follower base within a month. ⭐️ Skilled in: • Organic Social Media Marketing • Social Media Management • Social Media Strategy • Content Marketing • Content Creation • Canva (Designing social media graphics) • Short-Form Video Editing (CapCut and InShot) • SEO-friendly blog writing • Email Marketing Please feel free to send me a message! Let's chat.

Experience

• Freelance Social Media Assistant · VVITCH Digital Agency2025

  - Create engaging, on-brand content that resonates with audiences on Instagram and LinkedIn - Design eye-catching visuals with Canva to strengthen VVITCH Digital Agency’s presence and boost brand recognition - Manage VVITCH Digital Agency's and clients' Pinterest accounts, driving visibility, engagement, and website traffic through keyword optimized content - Track social media performance and provide insights through detailed reports to inform and improve future strategies

• Social Media Manager · Cherry Social App2025

  - Lead Cherry Social App’s Instagram strategy, crafting content that cultivates a welcoming and affirming online community - Develop and implement organic Instagram growth strategies, focusing on engagement, community-building, and social listening - Plan, create, and schedule posts, captions, and stories while tracking Instagram analytics to optimize performance - Provide strategic recommendations to enhance reach, engagement, brand awareness, and website traffic

• Freelance Social Media Manager + Blog/Content Writer · Hey Famm10-01-2023

  - Develop, execute, and optimize social media strategies for Instagram, TikTok, and LinkedIn, driving significant brand awareness and boosting website traffic through targeted content and campaigns - Increase brand visibility for Famm's queer professional networking app Famm Connect, expanding its user base and number of app downloads - Craft high-impact, visually compelling content using Canva, graphic design expertise and short-form video editing expertise, aligning with Famm’s mission to elevate LGBTQ+ entrepreneurs' voices and values - Assist with writing SEO-optimized blog posts that significantly boosted organic search traffic, enhancing Famm’s online visibility and engagement - Achieved significant growth in just 3 months, with an 81% increase in Instagram engagement, 4K website visits, a 152.3% surge in LinkedIn impressions, and a 244% rise in LinkedIn followers

• Freelance Social Media Manager, Strategist, + Content Writer · Freelance04-01-2021

  - Assist 2-5 clients per month with email and newsletter writing on Mailchimp, SEO-friendly blog writing on WordPress, Squarespace, and Shopify, social media strategy, content calendars, social media graphics creation, caption writing, and engagement on Instagram, TikTok, Pinterest, Facebook, and LinkedIn - Help clients achieve an average of 124% increase in engagement and 105% increase in follower base within a month - Plan and schedule daily postings through Buffer, Hootsuite, Later, and Meta Business Suite - Design 3-5 social media graphics a week using Canva while maintaining a consistent brand aesthetic for clients

• Digital Marketing Coordinator · Sage Mind Marketing03-01-2025 – 05-01-2026

  - Led organic social campaigns across Instagram, TikTok, Facebook, and email, owning strategy, content, publishing, community, and UGC/influencer coordination across multiple accounts - Owned weekly KPI tracking and reporting, turning data into optimizations to improve reach, engagement, and conversions - Drove 3-month growth: +38.1K followers, 1.11M impressions, +36.4K interactions through continuous testing and iteration

• Digital Marketing Assistant · Marketing By Rocio07-01-2024 – 02-01-2025

  - Created and managed social media campaigns, responded to comments/direct messages, and engaged in DEI discussions on platforms such as Quora and Reddit - Developed and executed SEO strategies, blog writing through WordPress, email marketing campaigns using Flodesk, and cohesive Instagram and LinkedIn strategies to increase visibility and engagement - Conducted market research, monitored and analyzed campaign performance, and stayed updated on digital marketing trends to inform effective strategies

• Administrative & Marketing Assistant · Technology Therapy Group01-01-2023 – 12-01-2023

  - Enhanced meeting productivity by meticulously capturing comprehensive meeting notes and crafting organized meeting agendas - Collaborated seamlessly on marketing and web endeavors such as adeptly coordinating social media content rollout across platforms including Facebook, Instagram, LinkedIn, Pinterest, and Google Business Profile, creating social decks, crafting compelling social captions that resonate with target audiences, and drafting email blasts in Klaviyo and blogs in WordPress - Demonstrated adeptness in generating and refining documents and spreadsheets, utilizing Microsoft Excel and Word to ensure seamless and professional deliverables

• Content Creator · CSUF Music Industry Club10-01-2022 – 05-01-2023

  - Wrote, edited, and updated content for the club's Instagram, TikTok, and blog - Used social media to engage the audience, respond to questions or comments, and promote club activities - Collaborated with a team of content creators to establish social media objectives and brainstorm content ideas - Suggested new ways to promote the club and expand its reach

• Social Media Manager · The Cultural Reset01-01-2021 – 12-01-2021

  - Wrote copy for 5+ Instagram posts for each day of the week to promote TCR’s music journalism platform that uplifts the talent, stories, and artistry of POC and LGBTQ+ folks in the entertainment industry - Researched 20-30 niche hashtags for Instagram posts to implement into captions that drove a 32% increase in engagement within 3 months - Participated in weekly brainstorming sessions with leadership to discuss Instagram’s organic performance and revise strategy as needed, which led to a 200% increase in engagement and 150% in reach within a month - Provided monthly analytics report for Instagram marketing initiatives to provide data of reach, engagement, and follower growth and analyzed for areas of improvement

• Student Club Center Marketing & Administrative Assistant · Cal State Fullerton, College of Business and Economics10-11-2021 – 05-19-2022

  - Created event flyers and marketing materials for 300+ students to increase on campus engagement - Provided center support including supply management, and clerical tasks such as typing, data entry, copying, filing, and printing - Assisted with receptionist duties, including answering phones, taking messages, and greeting and assisting students and other visitors as they enter the center - Provided guidance to students seeking resources and general information regarding student clubs and club activities

• Project Management Student Assistant · California State University, Fullerton12-09-2019 – 08-21-2020

  - Assisted a group of 4 project managers in the division of Administration and Finance, Information and Technology with writing meeting notes, video editing, and IT customer service - Updated and organized digital documentation and assembling forms regarding campus safety projects in Microsoft Word, Microsoft Excel, and Dropbox daily - Answered phone in a professional manner providing answers when possible and transferring calls or taking messages when needed

• Digital Marketing Intern · PiikUp04-01-2019 – 06-28-2019

  - Managed social media calendar for Instagram and Twitter pages and interacted with followers, increased engagement and growth rate by 200% - Monitored and scheduled 10 social media posts a week through Hootsuite to build brand awareness - Constructed and designed 5 social media graphics a week using Canva to maintain a consistent brand aesthetic

Education

• California State University, FullertonBachelor's Degree, Marketing

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