Sai Krishna

About

Data-savvy, entrepreneurial growth marketer with 5+ years of experience across consulting, marketing, and business growth. Skilled in market/user research, performance marketing and attribution, CRO/product page optimization, retention and onboarding strategies, and cross-functional execution from inception to launch.

Experience

• Performance Marketing Manager - Growth & Retention · SMOOR10-01-2024 – 11-01-2025

  ● Built a ₹1.5 Cr Diwali sales pipeline through targeted lead gen campaigns supporting the sales team, converting to ₹1.1 Cr in closed revenue with multi-channel attribution tracking. ● Executed comprehensive user research program conducting 3,500+ website surveys and 150-200 customer interviews, deriving actionable insights on attrition drivers, drop-off patterns, and SKU preferences ● Spearheaded a 20% month-over-month revenue growth, fueling a 15% surge in 60 days through strategic meta & google campaigns that maximized top-line revenue. ● 80% reduction in GA4 revenue duplications through GTM trigger restructuring, leading to a 60% boost in Google Ads conversion accuracy. ● 27% increase in checkout completions by deploying targeted exit surveys, enabling data-driven improvements.

• Client Success Manager - D2C & Emerging brands · VSERV03-01-2023 – 05-01-2024

  ● Designed product pages upon conducting 100+ user calls, that delivered a remarkable 50.4% CAC reduction, increased AOV by 18.6%, and a substantial 30% ROAS growth, pivotal to organizational triumph. ● Utilized customer feedback and obtained stakeholder buy-in to re-design and implement CRO product pages that resulted in a 30% drop in bounce rates and 17% increment in MRR. ● Accountable for managing a high performance marketing team of 4, managing 9 clients with 70M in combined ad spends, responsible for 30M MRR with consistent 10% ROAS Growth.

• Performance Marketing Manager · Yocket10-01-2022 – 01-01-2023

  ● Proposed and gained approvals from the stakeholders for resource allocation to develop and launch an ICP optimized landing page which resulted in 78.5% reduction in lead costs. ● Collaborated with cross-functional teams (UI/UX, sales, engineering, marketing) to leverage market research and develop optimized web pages, increasing engagement & time spent on page.

• Co-founder · UrbanBae09-01-2018 – 06-01-2019

  ● Developed subscription-based food service for students/bachelors, successfully delivering 3000 meals per month.

Education

• BMS Institute Of Technology & ManagementN/A, Telecommunications Engineering

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