Sajeer Imran

About

Results-driven digital marketing professional with over 6 years of experience in market research, consumer insights, and digital analytics within diverse industries, including FMCG, Real Estate, Food, and Tech. Proven expertise in managing and executing both qualitative and quantitative research methodologies, utilizing advanced analytics tools, and optimizing marketing campaigns to enhance customer acquisition and retention. Adept at synthesizing data to identify trends, provide actionable insights, and drive strategic growth. Strong project management and storytelling skills with a commitment to innovation and excellence. Research and Insights Digital Marketing Campaign Management Performance Marketing Social Media Strategy Storytelling Brand Management Project Management Data Analytics I am proficient in analytics and tracking tools, such as Google Analytics, Google Tag Manager, and Data Studio, and experienced in managing campaigns on platforms such as Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager. I am also skilled in marketing automation tools, such as HubSpot, Salesforce Marketing Cloud, and Mailchimp, to streamline processes, nurture leads, and drive personalized customer experiences. If you are looking for a dynamic marketer with a strong focus on performance and growth, let's connect. Contact me at sajeerimran15@gmail.com to explore how my skills can help drive your digital marketing initiatives to new heights.

Experience

• Head of Digital Marketing & Strategy · Ether01-01-2021

  Ether Agency - A Nextgen Research and Data Drive Digital Marketing Agency. Market Research & Consumer Insights: Advanced understanding of qualitative and quantitative research methodologies to synthesize information, identify trends, and provide actionable insights. Digital Analytics: Proficient in using Adobe Analytics, Google Analytics, Sprinklr, Similarweb, Search Analytics tools, and PowerBI to track and analyze campaign performance. Project Management: Expertise in managing multiple competing tasks and prioritizing projects effectively to meet deadlines and stakeholder expectations. Communication & Storytelling: Exceptional storytelling skills with the ability to present complex information in a simple and compelling format for practical application. Analytical & Critical Thinking: Strong analytical skills with a focus on data-driven decision-making and strategic optimization of marketing efforts. Technical Proficiency: Advanced skills in Microsoft Office (PowerPoint, Excel), digital marketing platforms (Mailchimp, HubSpot), and SEO/SEM tools (SEMrush, Google Search Console). Collaboration & Leadership: Effective team player and leader, collaborating with cross-functional teams to drive cohesive marketing strategies and achieve business goals.

• Digital Marketing Manager · SA Group06-01-2019 – 01-01-2022

  SA Group has excelled in various industries including real estate development, food businesses, and software and digital solutions. Orchestrated media executions, media planning, and media buying across all touch points and activations for SA Gardens, resulting in a 40% increase in brand visibility and customer engagement. Played a key role in the digital department's content development, new insights, digital media planning, innovations, trend forecasting, and strategic thinking, leading to a 60% growth in online audience reach and engagement. Collaborated with media, creative, activation, out-of-home (OOH), and PR agencies to streamline campaign activities and implement digital best practices, resulting in a 30% improvement in campaign performance and conversion rates. Utilized industry-standard tools such as Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager to generate monthly revenue exceeding 100,000,000 PKR (approximately $300,000) through paid advertising and PR campaigns.

• Marketing And Public Relations Manager · Marksouls12-01-2017 – 06-01-2019

  Managed Event Management and PR of several corporate companies and startups. Worked with Tonino Lamborghini Dubai Residences (Pakistan Chapter). Managed digital and social media marketing of few Dubai based Security and Car rental companies.

• Marketing Team Lead · ELEGANT INTERNATIONAL CORPORATION03-01-2018 – 12-01-2018

  Eminence (Women's Fashion E-commerce and Retail Store) - Sister Concern of Elegant International Corporation (Pvt.) Ltd. Managed marketing and communications functions, Supervised brand management, PR, media relations, Agency Management, product launches, and performance marketing. Increased revenue growth by 40% through digital and Store Sales.

• Founder · The Shirt Company11-01-2013 – 12-01-2017

  Partnered with multiple clothing brands in Pakistan and Dubai. One the few brands in Pakistan that offered Made to measure clothing at doorstep in 2013.

• Head of Digital · Ether Agency01-01-2021

Education

• Lahore School of EconomicsBachelors Degree, BBA Marketing and Media

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