Salman Saleem

About

Growth & Performance Marketing Leader with over 7 years of experience driving user acquisition, retention, and revenue growth across FinTech, SaaS, E-commerce, and FMCG brands. Specializing in performance marketing, marketing automation, and leading high-growth campaigns. Proven track record in optimizing paid media, SEO, MMP tracking, and AI-driven outbound to maximize ROAS, CAC efficiency, and revenue expansion. Managed media budgets over $5M, achieving 200%+ ROI. Expertise in MMP-driven attribution, impression wastage reduction, CPA efficiency, SEO-driven content, and AI-powered lead-gen systems. Successfully collaborated with brands like Zindigi - JS Bank, MYCO, Cloudways, Rapyd Cloud, Business Rocket, Careerflow.ai, Couture De Malaika, Jdot, Muzz, Dil Ka Rishta, Careem, Novel Capital, Omega, Hublot, Shangrila, and Healthy Days.

Education

• UdacityDigital Marketing - Nano Degree, Marketing
• Shaheed Zulfikar Ali Bhutto Institute of Science and TechnologyExecutive MBA, Marketing
• Bahria UniversityBachelor's Degree, Computer Software Engineering

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